by Donna Mingo | Oct 23, 2025 | Schools Sponsorship, Sponsorship Advice, Terry Johnston
For decades, schools have relied on raffles, sausage sizzles, trivia nights, and chocolate drives to fund initiatives that fall outside regular budgets. While these efforts often generate short-term results, they also require significant parent involvement and rarely...
by Donna Mingo | Aug 13, 2025 | Terry Johnston, Sponsorship Advice, Sports And Event Sponsorship
Clubs often breathe a sigh of relief when a sponsor signs on. But securing the agreement is only the beginning. What happens in the first two months determines whether that sponsor becomes a long-term partner or a one-time supporter. Do: Deliver Benefits Quickly...
by Donna Mingo | Aug 13, 2025 | Terry Johnston, Sponsorship Advice, Sports And Event Sponsorship
For many community clubs, the default approach to sponsorship is really just a donation request: “Would you like to support our club?” While well-meaning, this approach rarely secures significant funding. Sponsors aren’t looking to hand out cash—they’re looking for...
by Donna Mingo | Aug 13, 2025 | Terry Johnston, Schools Sponsorship
From Fundraising to Sponsorship: Why Schools Need a Different Approach For decades, schools have relied on raffles, sausage sizzles, trivia nights, and chocolate drives to fund initiatives that fall outside regular budgets. While these efforts often generate...
by Donna Mingo | Aug 13, 2025 | Terry Johnston, Sponsorship Advice, Sports And Event Sponsorship
If you’ve ever sat in a committee meeting where the idea of “finding sponsors” came up, you’ll know the familiar silence that follows. Everyone agrees sponsorship would help, but no one knows how to start—or worse, everyone assumes someone else will take it on. The...
