Club sponsorship

Stop starting your club's sponsorship from scratch every season.

Build a simple sponsorship system your committee can keep using, even when people change.

✓See where your club is getting stuck
✓Know what to fix first
✓Choose the level of support that suits your club
Free to start. No committee approval needed just to see where your club stands.
Community rugby league club
Already have sponsorship material?

Want an experienced view on it?

Send through your current sponsorship proposal, prospectus, packages or pitch deck and book a 20-minute Club Sponsorship Growth Review with Terry. He will review the material and give you an initial view on where the gaps and opportunities are.

Book a Club Sponsorship Growth Review
Real clubs. Real results.

Sponsorship Ready has helped clubs build stronger sponsorship programs.

$156,500
Batemans Bay Seahawks
Grew from $68,000 in 2024 to $156,500 confirmed for 2025.
400%+
Keperra Country Golf Club
Published case study reports more than 400% growth from the club's original sponsorship base.
2x+
Mooloolaba Surf Life Saving Club
Published case study reports annual sponsorship income more than doubled.

Results vary by club, market, assets and implementation. These are published examples, not guaranteed outcomes.

Does this sound like your club?

The same problems come up again and again.

Sponsorship depends on whoever knows someone. When that person leaves the committee, the contacts and momentum often leave with them.
Nobody is really sure what to charge. Prices stay the same for years because there is no clear way to value what the club actually offers.
The club starts again every season. The sponsorship process lives with a person instead of sitting inside the club.
The problem is not effort. The problem is that the sponsorship process lives with a person instead of the club.
Start here

Where is your club getting stuck?

Answer seven questions and get a personalised result showing where your sponsorship structure is strongest, where the gaps are and what to fix first.

Club Sponsorship Edge
Already have sponsors?

Strengthen what you already have with Club Sponsorship Edge.

A clearer starting point, not more homework
$97 incl. GST

Most clubs do not need to start sponsorship again. They need to identify what is working, what could be stronger and where the next opportunity sits.

Club Sponsorship Edge helps your committee strengthen the sponsorship program you already have without rebuilding everything from scratch.

Use what is relevant now. The practical tools, templates and prompts are there when you need them. You do not need to complete every resource.

Practical tools to use when you need them

Start with the sponsorship issue in front of you and return to the other resources when they become relevant.

Club Sponsorship Opportunity Inventory Reach & Impact Snapshot Committee Sponsorship Explainer Standard Sponsor Package Template Successful Ingredients of a Sponsorship Invitation Questions to Ask in a Sponsor Meeting Sponsorship Do's and Don'ts Cheat Sheet Editable Canva Sponsorship Invitation Starter Template Club Sponsorship Reach-Out Email Script Club Sponsorship Reach-Out AI Prompt
Start with what your club already has There are no modules to complete, no need to fill in every template and no need to rebuild your whole sponsorship program.
First 10 clubs: private 30-minute Committee Workshop with Terry Up to four relevant committee representatives can attend. Terry will help your committee identify the strongest opportunity, what is worth improving first and the three sponsorship priorities to focus on next.
Get Club Sponsorship Edge - $97

The private Committee Workshop is included for the first 10 purchasing clubs only.

Need more support?

Choose the level of support your club needs.

You do not need to jump straight into the full program. Start with the level of help that matches where your club is now.

Already have a proposal?

Proposal Review

$297 incl. GST

Get Terry's feedback on your existing sponsorship proposal before you take it to market.

Review My Proposal
Need help with the structure?

Structure Session

$497 incl. GST

Work through the club's sponsorship structure, assets, pricing and immediate next steps with Terry.

Book a Structure Session
Want us working alongside you?

Supercharger PLUS

$8,990 + GST

A premium 90-day program for clubs that want Sponsorship Ready working alongside the committee to build a sponsorship system the club owns and can keep using.

View Supercharger PLUS
Batemans Bay Seahawks video testimonial

Hear directly from Batemans Bay Seahawks.

THE CHALLENGE The club needed a stronger way to package its value and approach businesses professionally.
THE SOLUTION Sponsorship Ready provided strategy, tools and coaching support to strengthen the club's sponsorship approach.
THE RESULT The club more than doubled its sponsorship base.
$68,000 in 2024, then $156,500 confirmed for 2025.
What clubs say

Practical support that clubs can actually use.

“We have grown our sponsorship base by 400%. It has become sustainable and funds new initiatives at the club.”

General Manager · Keperra Golf Club

“In a short three-month period we secured a principal sponsor and a number of gold and minor sponsors. Our annual sponsorship income has already more than doubled.”

Committee Member · Mooloolaba Surf Life Saving Club
Terry Johnston
Who leads the work

Terry Johnston

More than 30 years in sponsorship and commercial partnerships across professional and community sport. Terry helps clubs build practical sponsorship capability internally, so the process does not disappear when the committee changes.

30+ years in sponsorship Former NRL General Manager

Ready to stop starting again every season?

Take the free readiness check to see where your club stands, or go straight to Club Sponsorship Edge if your club already has sponsors and wants to identify what is worth strengthening first.