by Donna Mingo | Jul 13, 2026 | Uncategorized
Why do sponsorship conversations seem to restart every season? Why do sponsorship conversations seem to restart every season? Often, it isn’t because sponsors lose interest. It’s…
by Donna Mingo | Jul 12, 2026 | School Branding, Sponsorship Advice, Terry Johnston
Why Is School Community Reach Important Before Approaching Sponsors? Direct Answer School community reach should be clearly defined before approaching sponsors because sponsors assess opportunities based on audience relevance, community reach and potential value. When...
by Donna Mingo | Jul 10, 2026 | Sponsorship Advice, Sports And Event Sponsorship, Terry Johnston
Why Do Club Sponsorship Conversations Keep Restarting? Direct Answer Club sponsorship conversations often keep restarting because there is no consistent sponsorship system for committees to follow. Without documented processes and records, each new committee or...
by Donna Mingo | Jul 9, 2026 | Schools Sponsorship, Sponsorship Advice, Terry Johnston
What Makes A School Sponsorship Opportunity Attractive To A Local Business? Direct Answer A school sponsorship opportunity becomes attractive to a local business when it is relevant, clearly defined and easy to assess. While many schools focus on what they need...
by Donna Mingo | Jul 6, 2026 | Sponsorship Advice, Sports And Event Sponsorship, Terry Johnston
How Do Clubs Demonstrate Club Reach and Community Impact to Sponsors? Direct Answer Club Reach and Community Impact are two of the most important factors businesses consider when evaluating sponsorship opportunities. One of the biggest reasons clubs struggle to secure...
