by Donna Mingo | Apr 18, 2026 | Sponsorship Advice, Sports And Event Sponsorship, Terry Johnston
Why a Grassroots Sports Club Sponsorship Strategy Is Key to Thriving Costs are rising. Decisions are slowing. Funding is becoming harder to secure. Nothing has collapsed. But pressure is building. For many grassroots sports clubs, this is not yet a crisis. It is a...
by Donna Mingo | Apr 16, 2026 | Sponsorship Advice, Terry Johnston
Sponsorship Ideas for Clubs: Why Too Many Ideas Are Holding Clubs Back Clubs often believe more ideas will lead to more sponsors. New initiatives. New activations. New concepts. The intention is to create opportunity. The result is often the opposite. The Challenge Is...
by Donna Mingo | Apr 12, 2026 | Sponsorship Advice, Sports And Event Sponsorship, Terry Johnston
Why Your Club Is Not Positioned as an Audience Most clubs describe what they do. They talk about teams. They mention events. They highlight participation. The challenge is not activity. It is positioning. What Sponsors Are Actually Looking For Sponsors are not...
by Donna Mingo | Apr 10, 2026 | Sponsorship Advice, Sports And Event Sponsorship, Terry Johnston
Sports Club Sponsorship Audience: Why Clubs Undervalue What They Offer Many clubs struggle because their sports club sponsorship audience is not clearly defined. Learn how clarity improves sponsorship outcomes. Why Sports Clubs Undervalue Their Sponsorship...
by Donna Mingo | Apr 8, 2026 | Terry Johnston, Sports And Event Sponsorship
Sports Club Sponsorship Framework: Why Structure Drives Better Outcomes A clear sports club sponsorship framework helps clubs present value, align with business goals, and improve sponsorship outcomes through structure. Why Sports Clubs Need a Sponsorship Framework...
