400% increase in sponsorship

400% increase in sponsorship

Keperra Country Golf Club had teed off their sponsorship program with more than a 400% increase in sponsorship revenue, and they’re just getting started.

We were pleased to work with General Manager Gavin Lawrence and his team to get Keperra Country Golf Club Sponsorship Ready.

“The professional selling tools that have come from the process are professional and now in line with how we as a club wish to see our brand be portrayed in the market. The results have been more than impressive and we are genuine contenders in assisting brands connect with the community and moreover deliver commercial return for investment,” said Gavin Lawrence, General Manager of Keperra Country Golf Club.

​“We have a strategy now and would recommend the program to any golf club seeking to go to the next level in raising revenue so they can continue to reinvest in the club and keep their members happy, healthy and active,” he added.

Congratulations to Gavin and his team on a great result. We can’t wait to see what the coming months deliver.

To learn more about the work undertaken by Keperra Country Golf Club with Sponsorship Ready, please click here.

Softball Queensland new partnership approach

Softball Queensland new partnership approach

Softball Queensland and CEO Ross Symonds were recently featured in an Australian Leisure Management article highlighting their new approach to sponsorship management.
An excerpt from the article:

Softball Queensland has unveiled its new approach to forming sponsorships in response to the ever-changing landscape of community and sports organisations.

With the industry still recovering after COVID-19, it has become more paramount than ever for organisations to encourage participation and demonstrate the value return for business sponsors.

Advising that the organisation’s approach to create partnerships involves understanding business objectives and tailoring a package to suit those needs, Softball Queensland Chief Executive, Ross Symonds explained “a partnership with Softball Queensland is not a request for philanthropy, with sizeable reach and impact a partnership can deliver on commercial, brand and community engagement objectives as well as help us keep Queenslanders fit, active and healthy.

“Softball Queensland is a powerful conduit to thousands of engaged and passionate supporters, players and volunteers across the state.”

Noting that sponsorship partnerships with Softball Queensland were beneficial as it promotes brand image, visibility and awareness, Symonds commented “through these vital partnerships we create a platform for our sponsors to showcase their own work and this delivers traffic to their businesses and websites.

“As well as raising brand awareness, Softball Queensland can offer prospective sponsors opportunities such as co-sponsor networking, community connection and strategies to enhance social media presence through campaigns.”

Softball Queensland and Sponsorship Ready designed the new approach to suit the changing landscape of community sports organisations and create meaningful sponsorship opportunities.

Sponsorship Ready Director Terry Johnston said it can take as little as 90 days to get sponsorship ready which is evident through Softball Queensland’s recent additions to its portfolio.

“Softball in Queensland has a story to tell (so) it comes as no surprise to me that Softball Queensland is getting interest in the market now – I have simply helped them tell their story in a way that appeals to sponsors.

“Softball Queensland has some great sponsorship assets that can deliver business objectives.”

To read the full article, click here.

Congratulations to Ross Symonds and the Softball Queensland team. It’s great to see your efforts recognised in the media.

Tips for clubs with > 400 members

Tips for clubs with > 400 members

Golden Rules for clubs with > 400 members…

  1. Sports clubs have an engaged, passionate audience – but perhaps they could do better to allow sponsors to leverage this…. Consider the ways your club can help put an SME’s product or service in danger of being sold, create a list or register of all your clubs possible sponsorship assets, get the key people in a room and flesh this out. Its critical, and ideas will flow. Guaranteed. But you need to think about how your club can deliver on their brand, commercial and community engagement objectives and you need to get more creative than signage and logos on apparel. Use the inventory prompt ‘what have you got to sell’ to kick start the process.
  2. Sports clubs have plenty of volunteers, a history, and a story to tell – but struggle articulate it for sponsors …. publish this content, tell the story, and capture it in your professional pitch material. Your selling tools need to be professional, a must. I cannot stress this enough it – in my professional opinion, and I have pitched to hundreds of people representing many sports – it is the difference between winning and losing a sponsor.
  3. Sports clubs and Associations know their organisation makes a positive impact on their respective communities and people’s lives – but cannot define it, this too needs to be told and captured in your selling tools. This type of content is what sponsors are looking for to deliver on community engagement or corporate/social responsibility objectives. Consider strategic alliances with organisations in health/social space in your community. It will help your conversion rate.
  4. Clubs suspect they can provide significant ‘reach’ for prospective sponsors – but cannot demonstrate it…..this is just so key to success, if you can demonstrate quantitatively in your selling tools the reach you have you are then demonstrating ROI versus other mediums sponsors would already be spending on such as radio, print, digital etc
  5. Clubs know their organisation has a good brand, reputation, and governance – but fail to really showcase it in their pitch. Again, these are key components in your selling tools and seriously consider a survey of your member base to get rich data on what members think of the brand so it can be used in your pitch. Why not try getting data on what your members think of prospective sponsors!?!
  6. Fewer, bigger, and deeper relationships with sponsors makes sense – but they tend to have multiple lower value partners with high servicing costs. Consider making the change in your sponsorship strategy to fewer, bigger, deeper. Those already on board subscribe to your club and its impact so take steps to grow their investment and bespoke their partnership platform.

Want more useful tips? Download here for more information.


Terry Johnston from ​Sponsorship Ready