We make schools and sporting clubs Sponsorship Ready
With the right strategy, tools and support. Free Discovery CallAbout Sponsorship Ready
Sponsorship Ready was born from being tasked by a client, a state sporting organisation, with building sponsorship capability and capacity in their clubs. It has since expanded to delivering strong results for schools, major events and even a confederation of FIFA.
Using the same principles in pitching premium sponsorship properties for rights holders nationally and internationally, Terry Johnston works with schools, sports clubs, associations and governing bodies to position themselves as capable of delivering on commercial, brand or community engagement objectives of prospective partners and driving sustainable educational sponsorship outcomes.
Utilising a simple 3-step framework, Terry mentors clients to unlock the value inherent in their reach-and-impact role in their respective communities. Incremental sponsorship revenue can be invested into impactful programs and initiatives that each client values.
Meet Sponsorship Ready’s Director
Terry worked for Lion (XXXX) for 12 years in a senior sales role and subsequently worked in leveraging many national and state sponsorships. He was General Manager – Commercial for the North Queensland Cowboys for 6 years from 2005 to 2011 and then set up a sports marketing consulting business – Brand Ambassadors Pty Ltd working with many state and National brands both as sponsors and rights holders.
The Sponsorship Ready brand, now in its sixth year, goes from strength to strength with over 100 schools, clubs and events becoming Sponsorship Ready with clients in VIC, NSW & QLD.
Terry is a graduate of the Australian Institute of Company Directors (GAICD), holds a Bachelor of Business from Queensland University of Technology (QUT), is Director of Brand Ambassadors Pty Ltd, a former Director of the Townsville Fire professional female basketball team, and a for Board member (Independent) of Sports Federation of Queensland (QSport). He is also on the panel of consultants to Tourism and Events Queensland (TEQ). He lives in Brisbane with his wife and daughter where he is involved in grass roots community sports each weekend.
