Are your sponsorship assets earning what they should?
A focused 20-minute commercial review for established sporting associations. We will pressure-test your pricing, package structure, premium inventory, renewals and category strategy, and identify where additional sponsorship value may be sitting.
Book a Growth Review20 minutes. Senior-level discussion. No obligation.
More sponsors will not fix a sponsorship program that needs structure.
Where is value being left on the table?
Most established associations already have sponsors. The opportunity is often in the structure around those relationships and the assets you already own.
Assets bundled too cheaply
Premium inventory can disappear inside generic packages instead of being valued separately.
Pricing has not kept pace
Audience, participation and digital reach can grow while sponsorship pricing stays where it was years ago.
Renewals roll over
Long-term partners may renew without a proper commercial reset of value, assets or market position.
Premium inventory is not separated
High-value assets can be given away as inclusions instead of treated as deliberate commercial inventory.
No clear category strategy
Valuable categories may remain untested while the association continues to approach businesses one by one.
Existing sponsors may have greater yield
The next uplift may come from deeper or better-structured incumbent partnerships, not only from new sponsors.
What we will pressure-test in 20 minutes.
Bring your current sponsorship question, proposal or partner structure. If useful, send your existing sponsorship proposal beforehand so Terry can understand the context.
If sponsorship decisions sit with several people, you are welcome to have another committee member or commercial decision-maker join the conversation.
You leave with a clearer view of whether the opportunity is primarily in pricing, packages, premium inventory, renewals, category strategy, incumbent sponsor yield or a combination of those areas.
Commercial sponsorship work across sport.
The Growth Review draws on Sponsorship Ready's broader work with clubs, associations and sporting organisations.
Sponsorship revenue increased from $68,000 in 2024 to $156,500 confirmed for 2025.
Read the case study →The published case study reports that annual sponsorship income more than doubled.
Read the case study →The published case study reports more than 400% growth from the club's original sponsorship base.
Read the case study →These are examples from Sponsorship Ready's broader sporting work and are not guarantees of a particular result from a Growth Review.
“A great opportunity to start a conversation for clubs and community associations with a want for a better practice and purpose around funding their goals! Worth a chat with the Sponsorship Ready team!”
Kelly EganChief Executive Officer, Clubs Queensland
Terry Johnston
More than 30 years in sponsorship and commercial partnerships across professional and community sport, including experience as a General Manager in the NRL. Terry works with sporting organisations on sponsorship strategy, positioning, commercial structure and internal capability.
There are three possible outcomes.
No major intervention is required
The current program may already be structurally sound, with only minor refinements needed.
Internal commercial changes are clear
There may be practical pricing, package, renewal or category changes the association can make itself.
Implementation support may be worthwhile
If there is enough commercial opportunity, we can discuss the Association Sponsorship Supercharger or a bespoke advisory scope.
Are your sponsorship assets earning what they should?
Book a focused 20-minute commercial review to pressure-test your pricing, packages, premium inventory, renewals and category strategy, and identify where the next meaningful sponsorship uplift may sit.
Book an Association Sponsorship Growth Review20 minutes. Senior-level discussion. No obligation.