Already have sponsorship material? Let’s see where the gaps and opportunities are.
A focused 20-minute diagnostic review for clubs that already have sponsorship material, packages, a prospectus, pitch deck or active sponsor program.
Send through what you are currently using before the call and Terry will give you an initial view on what is helping, what may be holding the opportunity back and where the strongest improvements may sit.
Book a Club Sponsorship Growth Review20 minutes. Senior-level discussion. No obligation.
Your club does not need to diagnose itself before speaking to us. The Growth Review is designed to identify what actually needs attention first.
Is your current sponsorship material helping sell the opportunity?
Many established clubs already have sponsors, packages and pitch material. The issue is often whether those materials clearly communicate the club’s commercial value and support the next stage of growth.
Reach and impact are underplayed
The club may have a strong audience and community role, but the material does not explain that value commercially.
Assets are too generic
High-value assets can be buried inside standard inclusions instead of being identified and valued deliberately.
Packages are doing too much of the selling
Fixed packages can become a substitute for understanding what a prospective sponsor is actually trying to achieve.
Pricing has not kept pace
Membership, digital reach, facilities and participation may have grown while pricing has stayed where it was years ago.
Sponsor categories are missing
Commercially relevant categories may be untested while the club continues approaching the same types of businesses.
New assets are not yet commercialised
Facilities, infrastructure projects and club growth can create new sponsorship inventory that is not reflected in the current offer.
What Terry will pressure-test in 20 minutes.
If you have existing material, send it through before the call so Terry can understand the context and give you a more useful first view.
Your current sponsorship position, not a pre-selected product.
Commercial sponsorship work across community sport.
Sponsorship revenue increased from $68,000 in 2024 to $156,500 confirmed for 2025.
Annual sponsorship income more than doubled.
Published case study reports more than 400% growth from the club’s original sponsorship base.
These examples demonstrate Sponsorship Ready’s broader sporting work and are not guarantees of a particular result from a Growth Review.
Terry Johnston
Terry brings senior commercial sponsorship experience across professional and community sport and works with clubs on sponsorship strategy, positioning, pricing, assets and commercial structure.
The right next step depends on what the review identifies.
The purpose of the call is to diagnose the need first. You do not need to decide which product is right before speaking to Terry.
No major intervention is required
The current material may already be structurally sound, with only minor refinements needed.
Targeted changes are clear
The club may be able to strengthen the program internally or may only need focused help with the pitch material or structure.
There is significant commercial upside
If implementation support is warranted, Terry will recommend the most appropriate level of support rather than forcing the club into a pre-selected product.
Already have sponsorship material? Get an experienced commercial view on it.
Send through your current proposal, prospectus, packages or pitch deck where relevant and book a focused 20-minute diagnostic conversation with Terry.
Book a Club Sponsorship Growth Review20 minutes. Senior-level discussion. No obligation.