Your club is worth more to local business than you are asking for.
A structured sponsorship program your committee can run itself, without chasing the same handful of businesses every year.
Designed for volunteer-led clubs that want more guided support than a single session, while keeping ownership of sponsor outreach and relationships inside the club.
We help build the structure. Your committee owns and runs the sponsorship program.
Sponsorship Ready helps your club clarify its reach and impact, identify what it can offer, strengthen the way sponsorship is packaged and approached, and put practical tools around the process. Your committee keeps control of sponsor relationships and can continue using the system when volunteers or office-bearers change.
Move from sponsorship that depends on who knows whom to a structure your committee can keep using.
Most clubs we speak to are not short of potential. They are short of structure.
The same businesses get asked every year
The list rarely changes, and the conversation starts to feel like another request for support rather than a commercial opportunity.
Sponsorship depends on personal contacts
Who gets approached often depends on who someone on the committee happens to know.
Pricing has barely moved
Nobody is quite sure what the club should charge, so packages and benefits stay largely unchanged.
The offer is mostly logos and signage
The club may have a much broader inventory, audience and community impact than the current package communicates.
It falls on one or two people
Sponsorship becomes another volunteer job instead of a repeatable club process.
When they leave, the knowledge leaves too
Without a shared system, sponsor relationships and processes often have to be rebuilt by the next committee.
Guided support to professionalise the sponsorship program your club already has — or build the core structure it is missing.
This is not an agency taking commission and selling sponsorship on your behalf. Sponsorship Ready helps your committee build the structure, practical tools and approach to market, then your club owns and runs the system.
From understanding what your club can offer to stronger sponsor conversations.
Define your reach and impact
Clarify the audiences, participation, community footprint and outcomes that make the club valuable to business.
Build the sponsorship inventory
Identify assets and opportunities beyond the standard logo-and-signage package.
Structure pricing and packages
Create a clearer commercial framework that is easier for the committee to use consistently.
Target stronger-fit businesses
Focus prospecting by category and business objective rather than simply approaching whoever is nearby.
Improve conversations and renewals
Use practical scripts and a consistent process to approach, follow up, propose, retain and grow sponsors.
Templates, tools and guidance your committee can keep using.
Supercharger gives the club the core sponsorship system. Your committee completes and uses the tools; Sponsorship Ready provides the framework, coaching and defined document reviews.
Sponsorship Invitation Template
A standard editable Sponsorship Invitation template, completed example and content checklist. Your club supplies the figures, photographs and wording, completes the template and receives one consolidated review before going to market.
Opportunity Inventory + Reach & Impact
The Club Sponsorship Opportunity Inventory, a useful worked example and the Reach and Impact Snapshot to capture audiences, events, communications, facilities and other sponsor benefits.
Standard Sponsor Package Template
A basic editable package framework with benefit examples and pricing guidance. Fixed offers can be used where appropriate; larger proposals should follow a meeting about the business's objectives.
Category Analysis + Prospect Tracker
A practical worksheet and tracker to help the committee identify target categories, organise prospects and manage follow-up. The club conducts its own prospect and decision-maker research at this level.
Initial Approach + Follow-up Scripts
Adaptable email scripts and prompts to help the committee start sponsor conversations, personalise the approach and follow up consistently.
Sponsor Meeting Questions + Proposal Letter
Questions covering objectives, audience, timing, decision-making and how success will be measured, plus a short editable proposal letter for presenting the agreed opportunity after the meeting.
Renewal & Retention Scripts
Practical language to review sponsor value, begin renewal conversations and identify sensible opportunities to retain or grow existing sponsors.
Club Sponsorship Framework + Existing Downloadables
Relevant existing Sponsorship Ready club resources are included where they support the process, avoiding unnecessary duplication and giving the committee practical reference material.
Guided support without turning Supercharger into a done-for-you service.
Two private coaching sessions, defined reviews and a clear preparation window.
The club does the production, prospect research and outreach. Sponsorship Ready provides the templates, strategic guidance and review points that help the committee use them properly.
Structured sponsorship has already helped community clubs materially grow sponsor revenue.
Sponsorship Ready has worked with clubs across different sports and operating models.
Current Sponsorship Ready club materials report more than $1 million raised using the approach.
Keperra Golf Club reported growing its sponsorship base by 400%.
Mooloolaba Surf Life Saving Club reported more than doubling annual sponsorship income.
“We have grown our sponsorship base by 400%, it's become sustainable and funds new initiatives at the club.”
Keperra Golf Club — published Sponsorship Ready club resultA practical step between a one-off session and the full Supercharger Plus program.
For clubs wanting guided support, practical templates and defined reviews while keeping production, prospect research and sponsor outreach inside the club.
- Templates and practical sponsorship tools
- 2 × 30-minute private coaching sessions
- 30 days of Q&A email support
- Defined invitation and proposal review points
The premium 90-day program for clubs wanting Sponsorship Ready to take on substantially more production, research and implementation support.
- Completed branded two-page Sponsorship Invitation plus editable Canva file
- Local market and prospect research with decision-maker contacts
- Three branded package templates and sponsor logo tiers
- 1 × 60-minute + 2 × 30-minute private coaching sessions
- Three months of group calls and 90 days of email support
Choose the level of support your committee needs right now.
Club Sponsorship Edge
For clubs wanting the core tools and structure to improve the program themselves.
Buy Club Sponsorship Edge →Proposal Review
Expert feedback on an existing proposal, package, flyer or sponsor-facing document.
Book a Proposal Review →Club Structure Session
A focused session on sponsorship structure, packages, categories and immediate priorities.
Book a Structure Session →What clubs usually want to know before taking the next step.
Who is Club Sponsorship Supercharger for?
It is designed for clubs that want more guided help than a one-off Structure Session, but do not need the research, production and implementation depth of Supercharger Plus.
Do you produce the Sponsorship Invitation for us?
Not at the $2,500 Supercharger level. We provide a standard editable Sponsorship Invitation template, a completed example and a content checklist. Your club supplies the figures, photographs and wording and completes the template. Terry provides one consolidated review before it goes to market.
Do you research prospects for us?
No. Supercharger includes a category analysis worksheet and prospect tracker, but the club completes its own business and decision-maker research. Bespoke prospect research with decision-maker contacts sits in Supercharger Plus.
How much coaching and support is included?
The program includes two private 30-minute Teams sessions for up to three committee members, 30 days of Q&A email support, one consolidated review of the completed Sponsorship Invitation and one review of the first post-meeting sponsor proposal letter.
How long should the core preparation take?
Allow approximately two to three weeks from receipt of the completed club brief and source material, subject to the club supplying information and completing its templates promptly.
Is there a revenue guarantee with Club Sponsorship Supercharger?
No revenue guarantee is included in the $2,500 Club Sponsorship Supercharger. The offer is coaching, templates, practical tools and defined reviews; the club remains responsible for implementation and sponsor outcomes.
How is this different from the $497 Club Structure Session?
The Structure Session is a focused one-off working session. Supercharger adds the reusable templates, implementation tools, coaching, support period and defined document reviews needed to put the structure into practice.
How is this different from Supercharger Plus?
Supercharger is club-led: the club completes the templates, researches prospects and conducts outreach. Supercharger Plus carries materially more done-for-you production, bespoke prospect research, branded package development, private coaching and implementation support over 90 days.
Build a sponsorship structure your committee can keep using.
Club Sponsorship Supercharger is $2,500 including GST. Start with a 20-minute conversation about where your club sponsorship currently sits, what is getting in the way and whether this is the right level of support.
Email Terry to arrange a conversationTerry Johnston · Director, Sponsorship Ready · +61 419 757 896