Club Sponsorship Edge
Your club already has sponsors. The question is whether you are getting the most from them.
$97.00
including GST
Private 30-minute Club Sponsorship Edge Committee Workshop with Terry Johnston
You already have sponsors. Now identify what is worth strengthening first.
Sponsorship has often grown one sponsor at a time.
A local business comes on board. Someone knows someone. A fence sign is added. A logo goes on a jersey. Another sponsor takes a package.
Over time, sponsorship grows, but there is not always a clear structure behind it.
That can leave clubs asking:
- Are we charging the right amount?
- Are some existing sponsors capable of doing more?
- Are we offering benefits businesses genuinely value?
- Are we explaining our audience and community reach properly?
- Are we approaching the right businesses?
- What should we improve before approaching the next sponsor?
Club Sponsorship Edge helps your committee answer those questions without throwing away what you already have.
What's Included?
Everything you need when you are ready to act
Club Sponsorship Edge includes practical resources you can use as and when you need them.
You do not need to complete every resource.
Use the tools relevant to the sponsorship opportunity you are working on now and return to the others when you need them.
UNDERSTAND YOUR OPPORTUNITY
- Club Sponsorship Opportunity Inventory
- Reach & Impact Snapshot
- Committee Sponsorship Explainer
STRENGTHEN YOUR OFFER
- Standard Sponsor Package Template
- Successful Ingredients of a Sponsorship Invitation
- Questions to Ask in a Sponsor Meeting
- Sponsorship Do’s and Don’ts Cheat Sheet
APPROACH SPONSORS
- Editable Canva Sponsorship Invitation Starter Template
- Club Sponsorship Reach-Out Email Script
- Club Sponsorship Reach-Out AI Prompt
Start with what your club already has.
Edge helps you decide what is worth improving rather than asking you to rebuild everything.
What Club Sponsorship Edge helps you do
1. See where the opportunity is
Understand what your club can genuinely offer, who you reach and where sponsorship may be underdeveloped.
2. Strengthen what you already have
Improve the structure, value and presentation of your current sponsorship program without starting again.
3. Make the next sponsorship approach stronger
Use practical templates, messaging and prompts when you are ready to retain, upgrade or approach sponsors.
This is not another course for your committee to complete
Club Sponsorship Edge is not designed to give volunteers another project.
There are no modules to complete.
You do not need to fill in every template.
You do not need to redo your entire sponsorship program.
Start with the sponsorship program you already have.
Use the tools that relate to the issue in front of you.
First 10 clubs: private 30-minute Committee Workshop with Terry Johnston
Bring the people who make sponsorship decisions at your club.
Up to four committee representatives can attend so the advice is heard directly by the people responsible for sponsorship rather than being passed back second-hand through the committee.
In 30 minutes, Terry will look at your current sponsorship setup and help your committee identify:
- where the strongest sponsorship opportunities may sit
- what is worth improving first
- the three sponsorship priorities to focus on next
No lengthy preparation is required.
If your club already has a sponsorship proposal or package, send it through before the workshop.
If not, simply come prepared to explain how sponsorship currently works at your club.
Delivery Method
Your files will be available to download immediately after payment is confirmed.
** No refunds, exchanges, or cancellations on instant download purchases.
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