Welcome to Sponsorship ReadySponsorship Ready is a capability building program designed to assist schools, sporting organisations and events rapidly increase their sponsorship revenue. Terry Johnston, Director, has 20+ years’ experience in managing, selling, and leveraging sponsorship programs for blue chip brands on the national and international stage. Terry has recently turned his focus to building capacity and capability in schools, sporting clubs, and events to unlock their sponsorship potential.
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"Sponsorship Ready has taken our haphazard sponsorship approach and turned it into a professional, coordinated program offering real value to potential partners. The Sponsorship Ready system has allowed us to identify sponsorship assets within the club and given us the tools to package them and present them to potential sponsors in an extremely professional way. In a short three month period we have secured a principle sponsor and a number of gold and minor sponsors. Our annual sponsorship income has already more than doubled and we are just getting started."
Todd McKee, Committee Member - Mooloolaba Surf Life Saving Club
Todd McKee, Committee Member - Mooloolaba Surf Life Saving Club
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"I can confidently say that I have found Sponsorship Ready to be absolutely reliable, efficient and quite forthcoming through the whole process. As Softball Queensland embarks on a new three year Strategic Plan and continues to encourage people to engage with softball in more ways, more places, more often, it was important that we take stock of our key assets.
Terry worked with the SQI staff to get an understanding of the sport and the organisation, to identify and analyse existing sponsorship inventory, and examine relationships sitting in all business categories and look for opportunities.
It was clear that Terry has done this process successfully many times before. He did not sugar-coat the situation and did not over promise with what he could provide. The outputs provided Softball Queensland with valuable tools to engage potential partners and a deeper understanding of how to successfully approach potential sponsors."
Ross Symonds, Chief Executive Officer - Softball Queensland
Terry worked with the SQI staff to get an understanding of the sport and the organisation, to identify and analyse existing sponsorship inventory, and examine relationships sitting in all business categories and look for opportunities.
It was clear that Terry has done this process successfully many times before. He did not sugar-coat the situation and did not over promise with what he could provide. The outputs provided Softball Queensland with valuable tools to engage potential partners and a deeper understanding of how to successfully approach potential sponsors."
Ross Symonds, Chief Executive Officer - Softball Queensland
