$200,000 event fully funded, St Laurence’s College (Private)
Event Sponsrship | Sports Carnival
Value
Strategy for $200,000 event
The Challenge
Create a sponsorship strategy, along with selling tools and support, for the host school of the Confraternity Shield — a major sporting carnival involving 55 schools and requiring a $200,000 operational budget.
The Solution
Sponsorship Ready first helped identify and articulate the school’s sponsorship assets. We then created compelling selling tools that highlighted the carnival’s reach and value. A targeted launch event for top-tier sponsors created momentum and credibility, followed by the release of lower-tier packages to broaden access and build on early traction.
The Results
- Successfully hosted the Confraternity Rugby League Carnival
- Delivered structured sponsorship model with staged tier releases
- Attracted strong corporate interest through a professional campaign
Client's Comment
“Thanks to Terry Johnston and Sponsorship Ready, St Laurence’s College successfully hosted the Confraternity Rugby League Carnival. Terry’s expertise in sponsorship and relationship management was invaluable in achieving our goals. I highly recommend Sponsorship Ready for any school seeking sponsorship, marketing, or community relationship solutions.”
— Chris Leadbetter, Principal
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