A practical new starting point for school sponsorship.
Created for smaller and medium-sized schools asking for a more affordable way to get practical sponsorship tools, a professional school-specific invitation and direct coaching from Terry Johnston.
School materials are prepared within three weeks of receiving all required information. You choose when to take them to market, including Term 1.
No online payment. Schools can request enrolment and an invoice, or ask us a question first.
$5,000+ means total sponsorship secured. It may come from one sponsor or several sponsors combined.
We prepare the invitation and framework. Your school leads the sponsorship.
Schools provide their information, agree priorities and review the materials. Our work delivers one professionally prepared one-page Sponsorship Invitation, implementation tools and two private coaching sessions. Your team manages business research, approaches, meetings, sponsor relationships and follow-up.
Prepare during this term and choose when to launch your sponsor outreach, including Term 1. Accelerator sits alongside our more extensive Sponsorship Ready and Accelerator PLUS programs; it does not replace their larger implementation scope.
Build the system. Go to market. Raise $5,000+ in sponsorship.
A simple five-step plan from school assets to sponsor conversations.
Know what you have to offer
Clarify your genuine sponsorship assets, audience, reach and opportunities.
Package it professionally
Turn the school information into a credible sponsor-facing Sponsorship Invitation.
Identify the right businesses
Use category, prospect and qualification tools to focus on stronger-fit businesses.
Start the sponsor conversation
Use practical outreach scripts and a clear meeting process to begin the discussion.
Turn interest into sponsorship
Shape the proposal around the business objectives, then follow up and progress the opportunity.
One completed sponsor-facing document plus the tools to manage the process yourself.
Completed branded one-page Sponsorship Invitation
An evergreen school-specific sponsor-facing document with your school profile, key statistics, enrolment by postcode, inventory highlights, selected initiatives, business objectives, local commercial context and clear invitation to start a conversation.
Sponsorship Asset Register Starter Kit
“What have you got to sell?” prompting tool, completed example Asset Register and blank template.
Standard Sponsorship Package Template
One generic, unbranded template that provides the scaffolding to build a proposal after sponsor objectives are understood.
Strategic Sponsorship Playbook
Practical advice on pricing, Gold/Silver/Bronze strategy, category exclusivity, compliance and the end-to-end sponsorship flow.
Outreach Email Scripts
Subject line guidance, initial outreach, follow-up, personalisation, decision-maker checks and an optional AI prompt.
Prospect Research & Targeting Toolkit
Appropriate category guidance, AI prospect research prompts, qualification checklist and reminders to verify information.
Local Commercial Reality Research
A simple AI method for researching indicative local advertising costs and market context without presenting them as an exact valuation.
Sponsor Meeting Questions Guide
Practical questions to unpack objectives, audience, investment range, decision process and what success would look like.
30-Day Go-to-Market Plan + Prospect Tracker
A practical implementation plan covering targets, outreach, follow-up, meetings, proposals, next actions, ownership and status.
Five founding places in total across all channels.
Each school receives its own completed and reviewed school-specific Sponsorship Invitation, so the first intake is deliberately limited to protect production capacity and turnaround time.
Available for the first intake of five schools.
No payment details required. We confirm the five-place intake, program terms and invoice or PO process before enrolment.
An enrolment request is not a purchase or reserved place. We confirm availability, the final terms and invoice arrangements with your school first.
The ongoing price after the founding intake.
Two private 30-minute coaching sessions with Terry Johnston.
Personal direction before outreach and practical help after the first responses.
Session 1: Terry helps you select sponsor categories, research appropriate prospects and plan your opening approach. Session 2: Terry reviews your first replies, addresses obstacles and refines follow-up or sponsor-meeting preparation.
The school finishes with the agreed assets — and support continues if the $5,000 total sponsorship target is not reached.
1. Sponsorship Ready Delivery Guarantee
If the school supplies and approves the agreed information and we do not complete the promised sponsorship-ready materials and 30-Day Go-to-Market Plan within three weeks of receiving those inputs, we keep working at no extra fee until the agreed deliverables are completed.
2. $5K Total Sponsorship Guarantee
If the school completes the agreed qualified-prospect research, approaches and follow-up process but has not secured $5,000 in total sponsorship within 60 days of going to market, Terry continues supporting the school at no extra fee until it does. This is continued support, not a refund.
- complete the required inputs
- approve and use the Sponsorship Invitation
- qualify the agreed minimum number of genuine prospects
- complete the agreed outreach and follow-up activity
- attend sponsor meetings when secured
- use the Sponsor Meeting Questions Guide
- complete the agreed next actions after meetings
The $5,000 target is total sponsorship. It may be one sponsor or several sponsors that collectively generate $5,000+.
Structured sponsorship is already producing meaningful outcomes for public schools.
Combined contracted value across two multi-year agreements.
Real Estate and Gold sponsorships, cash and in-kind.
Family of sponsors, cash and in-kind.
Multi-year Real Estate sponsorship.
These examples are from Sponsorship Ready’s broader school sponsorship work and are not guarantees of a particular result from School Sponsorship Accelerator.
Choose the level of support that matches how much you want Sponsorship Ready to do for you.
School Sponsorship Accelerator
- one completed, professionally designed sponsor-facing Sponsorship Invitation
- reusable strategy, research, outreach and meeting tools
- school owns prospecting, outreach and sponsor meetings
- designed for schools that can implement with structure and guidance
Accelerator PLUS
- bespoke researched named prospect database and detailed prospect dossiers
- deeper bespoke Asset Register work
- custom Gold / Silver / Bronze package set and tier logos
- two-page bespoke Canva Sponsorship Invitation
- ongoing coaching, implementation-heavy support and sponsor meeting attendance where included
- separate $10,000 Accelerator PLUS revenue guarantee
What schools usually want to know before joining.
Does the $5,000 guarantee mean one $5,000 sponsor?
No. The target is $5,000 in total sponsorship. It may come from one sponsor or several sponsors that collectively generate $5,000+.
What happens during the three-week preparation period?
After receiving the required school information, Sponsorship Ready prepares your professionally presented one-page Sponsorship Invitation and the tools. You review and approve the materials, and two private coaching sessions help you plan and refine outreach. Your school chooses when to launch, including Term 1.
Do you build our prospect list for us?
No. Accelerator teaches the school how to research, qualify and prioritise prospects using the supplied tools and prompts. Bespoke named prospect research and detailed dossiers sit in Accelerator PLUS.
Do we receive Gold, Silver and Bronze packages?
You receive one Standard Sponsorship Package Template that provides the right structure for building a proposal after you understand the prospective sponsor’s objectives. A fully developed bespoke Gold / Silver / Bronze package set sits in Accelerator PLUS.
What do we need to do to qualify for the $5K guarantee?
The school provides its information, agrees priorities, uses its Sponsorship Invitation, qualifies the agreed number of genuine prospects, completes documented outreach and follow-up, attends meetings where secured and completes agreed next actions.
What happens if we do not reach $5,000 within 60 days?
Provided the school has completed the agreed activity, Terry continues support at no extra charge until the school secures $5,000 in total sponsorship. This is continuing assistance, not a refund or a promise that Sponsorship Ready will sell sponsorship on the school's behalf.
Why is the founding intake limited to five schools?
There are five founding places in total across our direct campaigns and association partner channels. Each school receives its own prepared Sponsorship Invitation and private coaching, so capacity is limited.
Who contacts businesses and runs sponsor meetings?
Your school does. Sponsorship Ready prepares the invitation, framework and tools, and Terry coaches you. Your team is responsible for prospect research, initial approaches, sponsor meetings, relationships and follow-up.
Can we prepare now and start outreach next term?
Yes. Your school may supply its information and complete preparation this term, then choose to begin its market outreach in Term 1.
Ready to enrol, or have a question?
Use the short form below. Start by choosing whether you are ready to enrol your school or simply want to ask a question. The form will only show the questions relevant to your choice.
No online payment. An enrolment request does not reserve a founding place or create a payment. We confirm availability, final program terms and the invoice or purchase-order process first.
Please do not submit student information or payment-card details. Privacy Policy
Prepare your school sponsorship within three weeks, then launch when ready.
Founding School Rate: $2,490 + GST. Five founding places in total across all channels. Includes the two private 30-minute coaching sessions and the continued-support guarantee.
No online payment. Schools can request enrolment and an invoice, or ask us a question first.
Standard price $2,990 + GST after the founding intake.