Mooloolaba Surf Life Saving Club
The Challenge
The Mooloolaba Surf Life Saving Club has enormous brand equity. Unfortunately they were relying on supporters as their only sponsors and not leveraging the brand equity to generate sponsorship revenue. The forward thinking committee engaged Sponsorship Ready to turn this around.
Our Solution
We created partnership platforms, creative sponsorship assets, awesome selling tools and training for the sponsorship seekers to go forth and demonstrate how Mooloolaba Surf Life Saving Club can deliver on commercial, brand and community engagement objectives!
The Result
- More than double the sponsorship base and counting,
- Secured anchor sponsors at Principal and Major levels and strong demand at the lower tiers,
- Very happy committee and members.
From the Committee
“Sponsorship Ready has taken our haphazard sponsorship approach and turned it into a professional, coordinated program offering real value to potential partners. The Sponsorship Ready system has allowed us to identify sponsorship assets within the club and given us the tools to package them and present them to potential sponsors in an extremely professional way. In a short three month period we have secured a principle sponsor and a number of gold and minor sponsors. Our annual sponsorship income has already more than doubled and we are just getting started.”