by Donna Mingo | Apr 8, 2026 | Sports And Event Sponsorship, Terry Johnston
7 Signs of an Ineffective Sponsorship System for Clubs Most clubs believe they are “doing sponsorship.” They have sponsors. They have signage. They have relationships. The challenge is not activity. It is whether that activity is structured. 1. Every Sponsorship Deal...
by Donna Mingo | Apr 6, 2026 | Terry Johnston, Sports And Event Sponsorship
Sports Club Sponsorship Model: Why Structure Determines Results A clear sports club sponsorship model helps clubs present value, align with sponsors, and improve outcomes through structured opportunities. Why Sports Clubs Need a Sponsorship Model Many sports clubs...
by Donna Mingo | Apr 5, 2026 | School Branding, Schools Sponsorship, Sponsorship Advice
School Sponsorship Packages: Why Packages Often Fail School sponsorship packages often fail due to lack of clarity and structure. Learn how businesses assess sponsorship opportunities and what schools miss. School sponsorship packages are often seen as the foundation...
by Donna Mingo | Apr 3, 2026 | Schools Sponsorship, Sponsorship Advice, Terry Johnston
School Sponsorship Timing: Why Timing Is Not the Problem School sponsorship timing is often misunderstood. The issue is not when you ask, but how clearly the opportunity is structured and presented. School sponsorship timing is often seen as the deciding factor in...
by Donna Mingo | Apr 1, 2026 | Terry Johnston, Schools Sponsorship, Sponsorship Advice
Why School Sponsorship Fails Without Structure Many schools and clubs believe sponsorship is a visibility exercise. Fence signage. Logo placement. Event mentions. The assumption is simple. If businesses can see the opportunity, they will support it. The challenge is...
