by Donna Mingo | Mar 30, 2026 | Schools Sponsorship, Sponsorship Advice, Terry Johnston
Why Assets Alone Don’t Secure Sponsors Most schools assume school sponsorship is about what they can offer. Assets. Logos. Signage. Mentions. Event exposure. The challenge is not having assets. The challenge is how those assets are positioned. That distinction...
by Donna Mingo | Mar 28, 2026 | Schools Sponsorship, Sponsorship Advice, Terry Johnston
Why Most School Sponsorship Proposals Get Ignored School sponsorship proposals are often ignored due to lack of structure and clarity. Learn what sponsors actually look for and how to improve your approach. Most schools assume that sending a sponsorship proposal is...
by Donna Mingo | Mar 26, 2026 | Schools Sponsorship, Sponsorship Advice, Terry Johnston
Why School Sponsorship Conversations Stall After the First Meeting Many school sponsorship conversations fail to progress beyond the first meeting. Learn what sponsors actually need and how structured sponsorship creates clarity and momentum. Most schools assume that...
by Donna Mingo | Mar 24, 2026 | Schools Sponsorship, Sponsorship Advice, Terry Johnston
Why Schools Struggle to Secure Sponsorship (And What Businesses Actually Look For) Many schools struggle with sponsorship not because of lack of value, but lack of structure. Learn how businesses assess sponsorship opportunities and what schools need to change. Most...
by Donna Mingo | Feb 6, 2026 | Terry Johnston, Sponsorship Advice, Sports And Event Sponsorship
Many clubs work incredibly hard to secure sponsorship and still come up empty-handed. Emails are sent, follow-ups are made, and committees debate ideas late into the evening. Yet despite all that effort, results are often disappointing. This usually isn’t because...
