Your club already has sponsors. The question is whether you are getting the most from them.
Most clubs do not need to start sponsorship again.
They need to identify what is working, what could be stronger and where the next opportunity sits.
Club Sponsorship Edge helps your committee strengthen the sponsorship program you already have without rebuilding everything from scratch.
For the first 10 clubs: private 30-minute Club Sponsorship Edge Committee Workshop with Terry Johnston.
Your club does not need another folder of sponsorship material. It needs to know what is worth fixing first.
Sponsorship has usually grown one sponsor at a time.
A local business comes on board. Someone knows someone. A fence sign is added. A logo goes on a jersey. Another sponsor takes a package.
Are we charging the right amount?
Pricing can stay where it has always been even when the club, audience and opportunity have grown.
Could existing sponsors do more?
Some of the strongest opportunities may already sit inside current sponsor relationships.
Are the benefits valuable?
Clubs need to know which benefits genuinely matter to businesses rather than simply adding more inclusions.
Are we explaining our reach properly?
Audience, community profile and local reach need to be presented clearly and commercially.
Are we approaching the right businesses?
Better targeting can be more valuable than simply contacting a longer list of prospects.
What should we improve next?
The committee needs a clear next move before spending time rebuilding the entire sponsorship program.
First 10 clubs receive a private 30-minute Club Sponsorship Edge Committee Workshop.
$55m in sponsorship sold
Former NRL General Manager
Bring the people who make sponsorship decisions at your club.
Up to four committee representatives can attend so the advice is heard directly by the people responsible for sponsorship rather than being passed back second-hand through the committee.
No lengthy preparation is required.
If your club already has a sponsorship proposal or package, send it through before the workshop. If not, simply come prepared to explain how sponsorship currently works at your club.
The private Committee Workshop is included for the first 10 purchasing clubs only.
What Club Sponsorship Edge helps you do.
See where the opportunity is
Understand what your club can genuinely offer, who you reach and where sponsorship may be underdeveloped.
Strengthen what you already have
Improve the structure, value and presentation of your current sponsorship program without starting again.
Make the next sponsorship approach stronger
Use practical templates, messaging and prompts when you are ready to retain, upgrade or approach sponsors.
Use the resources you need, when you need them.
Club Sponsorship Edge includes practical resources you can use as and when they are relevant. You do not need to complete every resource.
Understand your opportunity
- Club Sponsorship Opportunity Inventory
- Reach & Impact Snapshot
- Committee Sponsorship Explainer
Strengthen your offer
- Standard Sponsor Package Template
- Successful Ingredients of a Sponsorship Invitation
- Questions to Ask in a Sponsor Meeting
- Sponsorship Do's and Don'ts Cheat Sheet
Approach sponsors
- Editable Canva Sponsorship Invitation Starter Template
- Club Sponsorship Reach-Out Email Script
- Club Sponsorship Reach-Out AI Prompt
This is not another course for your committee to complete.
Club Sponsorship Edge is not designed to give volunteers another project.
Use the resources relevant to the sponsorship opportunity you are working on now and return to the others when you need them.
Built from practical club sponsorship experience.
Club Sponsorship Edge draws on the same Sponsorship Ready thinking, tools and methodology Terry Johnston has used in practical sponsorship work with community clubs and sporting organisations.
Sponsorship revenue increased from $68,000 in 2024 to $156,500 confirmed for 2025.
Read the case study →The published case study reports that annual sponsorship income more than doubled.
Read the case study →The published case study reports more than 400% growth from the club's original sponsorship base.
Read the case study →These are examples from Sponsorship Ready's broader sporting work and are not guarantees of a particular result from Club Sponsorship Edge.
Terry Johnston
Terry is a sponsorship consultant, former NRL General Manager and has sold more than $55 million in sponsorship. The thinking behind Edge has been shaped through practical work helping clubs rethink sponsorship structure, strengthen sponsor propositions and grow sponsorship revenue.
Club Sponsorship Edge - $97 including GST
For $97, Club Sponsorship Edge gives your committee practical tools, templates and a clearer way to think about sponsorship without requiring you to start again.
For the first 10 clubs purchasing the refreshed Edge offer, your club also receives a private 30-minute Club Sponsorship Edge Committee Workshop with Terry Johnston. Up to four relevant committee representatives can attend.
Get Club Sponsorship Edge for $97The Committee Workshop is included for the first 10 purchasing clubs only.
What club committees usually want to know.
Do we need to be starting sponsorship from scratch?
No. Club Sponsorship Edge is primarily designed for clubs that already have some sponsorship and want to strengthen the way it is structured, presented and developed.
Do we have to complete all the templates?
No. Use the resources relevant to your club's current sponsorship priorities. Edge is a practical toolkit, not a course that needs to be completed from beginning to end.
Who should attend the 30-minute Committee Workshop?
Bring the people involved in sponsorship decisions at your club. Up to four committee representatives can attend. This might include your President or Chair, sponsorship lead, Treasurer, General Manager, Secretary or another relevant committee member.
Do we need to prepare anything before the workshop?
No lengthy preparation is required. If you already have a sponsorship proposal or package, you can send it through beforehand. Otherwise, simply be ready to explain how sponsorship currently works at your club.
What happens in the 30 minutes?
Terry will look at where your club currently sits and help your committee identify the three sponsorship priorities worth focusing on next.
Is the workshop included permanently?
No. The private Committee Workshop is a special relaunch bonus for the first 10 clubs purchasing Club Sponsorship Edge.