A sponsorship win for St Patricks College, Mackay

A sponsorship win for St Patricks College, Mackay

3/10/2022

Sponsorship Ready is a professional development and capacity building program, with an unwavering solutions-based approach to sponsorship in schools.

Now in its third year of operation, Sponsorship Ready continues to go from strength to strength, with over 25 schools throughout Queensland since supported in driving sustainable revenue solutions in school sponsorship.

One of the many schools supported includes Mackay-based St Patrick’s College, Mackay and Mercy College, Mackay.

Assistant Principal of Curriculum at Mercy College and Confraternity Carnival Convenor, Scott McSherry engaged Sponsorship Ready after being granted hosting rights for the Confraternity Carnival and QISSN for 2022.   The brief was set the host school up for success in monetising the carnival and then to bring to life a sponsorship strategy for the two schools that are merging in 2023.

“As an active participant in elite sporting competitions for many years, sourcing financial support from local businesses has always been crucial to help reduce costs for students,” Scott said.

“When we were granted hosting rights for the Confraternity Carnival and QISSN for 2022, we realised that our previous efforts were not going to give us the financial support required to deliver a top-quality carnival,” Scott continued.

“Sponsorship Ready has not only provided us a fresh take on how to attract education sponsorship opportunities, but it’s also helped us to form mutually beneficial relationships with businesses while creating an income stream beyond our expectations.

“The education and support provided by Sponsorship Ready has been outstanding and has truly transformed our thinking when it comes to funding school team competing on a state and national level.

“This also enabled us to deliver excellence in co-curricula opportunities for our students that are commensurate with any school in Queensland, now and into the future.”

Sponsorship Ready’s leading and proven 3-step framework provides peace of mind for school’s wanting to successfully deliver on business, brand, and community engagement objectives, while effectively conveying their school’s purpose, vision, and values.

Find out how your school can become Sponsorship Ready with a FREE 30-minute strategy session and start succeeding in sponsorship at your school today.

Sponsorship Ready media

Sponsorship Ready media

7/10/2020

Australasian Leisure Management magazine recently published an article by Terry Johnston, Managing Director of Sponsorship Ready. In the ‘A new approach to sport sponsorship’ article Terry highlights the place philanthropy has in sports, and the strategic approach sponsorship management requires.
Terry writes;

“I do not wish to confuse philanthropy with sponsorship. If a club has people willing to donate, bequest, gift and have little expectation in return – that is great! But pitching and acquiring sponsors to create sustainable revenue is a completely different ball game. This is where the opportunity in this adversity exists for clubs. This is exactly where clubs need to pivot.”

In the article, Terry goes on to explain the importance of becoming sponsorship ready, before approaching potential sponsors.

Also in the article, explaining how the Sponsorship Ready program has helped his club, Ross Fisher, President of the Noosa Heads Surf Club, comments “Sponsorship Ready’s program has set the Noosa Heads Surf Life Saving Club up to succeed.

“The professional selling tools that have come from the process are professional and now in line with how we as a club wish to see our brand be portrayed in the market.

“The results have been impressive, and we are genuine contenders in assisting brands connect with the community and moreover deliver commercial return for investment.

“Sponsorship is no longer a handout, we have a strategy now and would recommend the program to any club seeking to go to the next level in raising revenue so they can continue to play the vital role they do in communities.”

You can read the Australasian Leisure Management article on pages 42 – 44 here: https://issuu.com/ausleisure97/docs/australasian_leisure_management_issue_140_2020

Or you can download the article as a pdf here.

Worth a conversation about your club? Complimentary Sponsorship Strategy Session for your committee here https://go.oncehub.com/TerryJohnston

Australasian Leisure Management magazine is a leading source of information for the leisure industry. You can learn more here: https://www.ausleisure.com.au/

Author

Terry Johnston from ​Sponsorship Ready

Categories