From Fundraising to Sponsorship: Why Schools Need a Different Approach
For decades, schools have relied on raffles, sausage sizzles, trivia nights, and chocolate drives to fund initiatives that fall outside regular...
The First 60 Days of a Club Sponsorship: Do’s and Don’ts
Clubs often breathe a sigh of relief when a sponsor signs on. But securing the agreement is only the beginning. What happens in the first two months...
Moving Beyond Donations: How Clubs Can Offer Real Value to Sponsors
For many community clubs, the default approach to sponsorship is really just a donation request: “Would you like to support our club?” While...
From Fundraising to Sponsorship: Why Schools Need a Different Approach
From Fundraising to Sponsorship: Why Schools Need a Different Approach For decades, schools have relied on raffles, sausage sizzles, trivia nights,...
Why Committees Struggle with Sponsorship—and How to Fix It
If you’ve ever sat in a committee meeting where the idea of “finding sponsors” came up, you’ll know the familiar silence that follows. Everyone...
The First 30 Days of a School Sponsorship: Setting Up for Success
Winning a new sponsor is a milestone worth celebrating. But what happens after the agreement is signed matters even more. The first 30 days of a...
Why Real Estate Firms Are Natural School Sponsors
When schools think of sponsorship, they often picture local retailers or small service providers. Yet, one of the strongest and most reliable...
Social Media for Sponsorship: Building a Community, Not Just a Following
Social media can be a powerful tool for acknowledging sponsorship in schools — but it must be done within policy, without implying endorsement. The...
The Benefits of Building Long-Term Relationships with School Sponsors
Securing sponsorships is an essential part of funding for schools, but fostering long-term relationships with school sponsors brings even greater...
Common mistakes schools make when selling sponsorship
By prioritising higher-tier sponsorships, streamlining communication with sponsors, targeting the right decision-makers, involving key school...