Why Most Club Sponsorship Approaches Fail (and What Actually Works)
Many clubs work incredibly hard to secure sponsorship and still come up empty-handed. Emails are sent, follow-ups are made, and committees debate...
When School Branding Starts Feeling Harder Than It Should
If managing your school branding feels harder than it should, you are not imagining it.This is something we see regularly across primary and...
School Sponsorship Done Right: Finding Aligned, Long-Term Partners
When schools begin looking for sponsorships, it's easy to focus on “who has the most money.” Local developers, banks, national retailers — they seem...
School Sponsorship Made Simple: Moving Beyond Fundraising
Most schools are familiar with fundraising. From sausage sizzles to raffles and read-a-thons, traditional fundraising has long been part of the...
From Fundraising to Sponsorship: Why Schools Need a Different Approach
For decades, schools have relied on raffles, sausage sizzles, trivia nights, and chocolate drives to fund initiatives that fall outside regular...
The First 60 Days of a Club Sponsorship: Do’s and Don’ts
Clubs often breathe a sigh of relief when a sponsor signs on. But securing the agreement is only the beginning. What happens in the first two months...
Moving Beyond Donations: How Clubs Can Offer Real Value to Sponsors
For many community clubs, the default approach to sponsorship is really just a donation request: “Would you like to support our club?” While...
From Fundraising to Sponsorship: Why Schools Need a Different Approach
From Fundraising to Sponsorship: Why Schools Need a Different Approach For decades, schools have relied on raffles, sausage sizzles, trivia nights,...
Why Committees Struggle with Sponsorship—and How to Fix It
If you’ve ever sat in a committee meeting where the idea of “finding sponsors” came up, you’ll know the familiar silence that follows. Everyone...
The First 30 Days of a School Sponsorship: Setting Up for Success
Winning a new sponsor is a milestone worth celebrating. But what happens after the agreement is signed matters even more. The first 30 days of a...