Why Committees Struggle with Sponsorship—and How to Fix It
If you’ve ever sat in a committee meeting where the idea of “finding sponsors” came up, you’ll know the familiar silence that follows. Everyone...
The First 30 Days of a School Sponsorship: Setting Up for Success
Winning a new sponsor is a milestone worth celebrating. But what happens after the agreement is signed matters even more. The first 30 days of a...
Why Real Estate Firms Are Natural School Sponsors
When schools think of sponsorship, they often picture local retailers or small service providers. Yet, one of the strongest and most reliable...
Social Media for Sponsorship: Building a Community, Not Just a Following
Social media can be a powerful tool for acknowledging sponsorship in schools — but it must be done within policy, without implying endorsement. The...
Common Sponsorship Mistakes Schools Make (And How to Fix Them)
By prioritising higher-tier sponsorships, streamlining communication with sponsors, targeting the right decision-makers, involving key school...
The Benefits of Building Long-Term Relationships with School Sponsors
Securing sponsorships is an essential part of funding for schools, but fostering long-term relationships with school sponsors brings even greater...
Creating a Strong School Brand: Essential Elements of a Style Guide
A well-defined school brand style guide isn't just about a logo—it's about creating a consistent, professional, and recognisable identity across all...
Common mistakes schools make when selling sponsorship
By prioritising higher-tier sponsorships, streamlining communication with sponsors, targeting the right decision-makers, involving key school...
Key elements of a school brand style guide
A school brand style guide is a document that outlines the key elements of a school's brand identity and provides guidelines for how these elements...
The benefits of building long-term relationships with school sponsors
Securing sponsorships is an important part of funding for schools, but building long-term relationships with sponsors can bring even greater...