Creating a Strong School Brand: Essential Elements of a Style Guide
A well-defined school brand style guide isn't just about a logo—it's about creating a consistent, professional, and recognisable identity across all...
Common mistakes schools make when selling sponsorship
By prioritising higher-tier sponsorships, streamlining communication with sponsors, targeting the right decision-makers, involving key school...
Key elements of a school brand style guide
A school brand style guide is a document that outlines the key elements of a school's brand identity and provides guidelines for how these elements...
The benefits of building long-term relationships with school sponsors
Securing sponsorships is an important part of funding for schools, but building long-term relationships with sponsors can bring even greater...
How to make the most of your school’s images for marketing and communication
Images are powerful tools for marketing and communication, particularly for schools. High-quality images can establish an emotional connection with...
How to use your school’s brand guidelines to build brand recognition and loyalty
Brand guidelines are essential tools for any school looking to build brand recognition and loyalty among its students, parents, and the wider...
How to create an image bank for your school
In today's digital age, having an image bank for your school is essential for effective communication with parents, students, and the wider...
Revitalising a school’s reputation: how sponsorship can help change brand perception
Schools today face a competitive landscape where having a strong brand perception can mean the difference between attracting new students and...
Building strong communities through school sponsorship
School sponsorship is a powerful tool for building strong, sustainable communities. It enables schools to provide a range of programs and services...
Deciding on the best approach: outsourcing vs insourcing school marketing
When it comes to school marketing, schools have two main options: outsourcing or insourcing. Outsourcing refers to hiring an outside agency or...









