If you’ve ever sat in a committee meeting where the idea of “finding sponsors” came up, you’ll know the familiar silence that follows. Everyone agrees sponsorship would help, but no one knows how to start—or worse, everyone assumes someone else will take it on. The result? Missed opportunities and another season of scraping by.
The Committee Challenge
Clubs don’t fail to attract sponsorship because businesses don’t want to support them. They fail because committees often:
- Rely on outdated approaches (asking for donations rather than selling value).
- Lack professional tools (no consistent packages or proposals).
- Struggle with shared responsibility (one volunteer gets stuck doing it all).
When these roadblocks pile up, clubs miss out on thousands of dollars that could fund new uniforms, equipment, or junior development.
A Different Way Forward
Programs like the Club Sponsorship Supercharger are designed to break this cycle. Clubs that complete the program are shown how to:
- Secure $3,000 within 30 days by approaching one key sponsor.
- Build a dynamic Sponsorship Invitation document tailored to their reach and impact.
- Use templates, scripts, and asset registers to approach businesses with confidence.
This structured approach shifts sponsorship from a vague committee wish to an actionable, repeatable plan.
Case Study: Batemans Bay Seahawks
The Batemans Bay Seahawks, a regional AFL club, transformed their sponsorship outcomes by implementing these strategies. Instead of relying on small donations, they engaged local businesses with a professional proposal that highlighted the club’s community reach. The result was not just one-off support, but a growing family of sponsors invested in the club’s success.
Fixing the Committee Bottleneck
The key to overcoming the committee hurdle is shared ownership. Instead of leaving sponsorship to one exhausted volunteer, successful clubs create a simple action plan that spreads the work. For example:
- One member updates the asset register.
- Another adapts the Sponsorship Invitation.
- A third sends outreach emails to agreed business categories.
With professional tools, this work is light and clear—and results arrive quickly.
Why It Matters
A guaranteed first $3,000 is only the beginning. Once a club sees how easy it is to replicate the framework, they can grow sponsorship year after year, building financial security and freeing volunteers from endless sausage sizzles.