For many community clubs, the default approach to sponsorship is really just a donation request: “Would you like to support our club?” While well-meaning, this approach rarely secures significant funding. Sponsors aren’t looking to hand out cash—they’re looking for value.
Why the Old Model Fails
Businesses today want partnerships that deliver measurable outcomes. A simple logo on a jersey isn’t enough. Clubs that continue to treat sponsorship as charity find themselves stuck with small donations rather than sustainable support.
The Value Sponsors Are Looking For
Sponsors want:
- Access to families and community networks.
- Credibility by aligning with respected local organisations.
- Opportunities to connect with potential customers at events.
By reframing sponsorship as a business decision rather than a favour, clubs can unlock far larger commitments.
Structured Programs Make the Difference
The Club Sponsorship Supercharger PLUS program guarantees $10,000 in sponsorship within 60 days. Why? Because it gives clubs the professional tools sponsors expect:
- A tailored Sponsorship Invitation that demonstrates reach.
- Category-specific email templates to approach the right businesses.
- Professional packages that clearly show benefits at gold, silver, and bronze tiers.
This clarity turns “support our club” into “here’s how we can help you achieve business goals.”
Case Study: From Small Asks to Big Wins
The Batemans Bay Seahawks AFL club shifted from chasing small donations to securing major sponsorships. By focusing on what they could offer businesses—community presence, visibility, and strong engagement—they built relationships that delivered long-term revenue, not just one-off support.
Why This Matters for Committees
When a club adopts this professional approach, it changes the conversation at committee meetings. Instead of debating who will “ask for money,” the team collaborates on a sponsorship strategy that businesses respect.
Moving beyond donations isn’t just about raising more money. It’s about creating partnerships that last.