by Kristine Arellano | Nov 13, 2025 | Schools Sponsorship, Sponsorship Advice, Terry Johnston
When schools begin looking for sponsorships, it’s easy to focus on “who has the most money.” Local developers, banks, national retailers — they seem like the obvious targets. But that mindset often leads to disappointment. The most valuable sponsors are not...
by Kristine Arellano | Nov 8, 2025 | Schools Sponsorship, Sponsorship Advice, Terry Johnston
Most schools are familiar with fundraising. From sausage sizzles to raffles and read-a-thons, traditional fundraising has long been part of the educational landscape. But sponsorship is a different ballgame — and to succeed, schools must move beyond old mindsets and...
