by Donna Mingo | Apr 25, 2026 | Schools Sponsorship, Sponsorship Advice, Terry Johnston
Activity vs System: Why Schools Need School Sponsorship Accelerator Plus Most schools are active in sponsorship. Emails are sent. Meetings are held. Opportunities are discussed. The assumption is that activity leads to results. The challenge is not activity. It is...
by Donna Mingo | Apr 22, 2026 | Schools Sponsorship, Sponsorship Advice, Terry Johnston
School Sponsorship Email: Why Most Emails Do Not Get Replies School sponsorship email outreach is often seen as a simple first step. Send a message. Introduce the school. Ask for support. The assumption is that if the email is sent, a response will follow. The...
by Donna Mingo | Apr 20, 2026 | Terry Johnston, Sponsorship Advice, Sports And Event Sponsorship
Sponsorship vs. Donations for Clubs: The Commercial Difference Often Missed Many clubs approach sponsorship with the right intent. They engage local businesses. They seek support. They present opportunities. The challenge is not effort. It is positioning. A Subtle but...
by Donna Mingo | Apr 18, 2026 | Sponsorship Advice, Sports And Event Sponsorship, Terry Johnston
Why a Grassroots Sports Club Sponsorship Strategy Is Key to Thriving Costs are rising. Decisions are slowing. Funding is becoming harder to secure. Nothing has collapsed. But pressure is building. For many grassroots sports clubs, this is not yet a crisis. It is a...
by Donna Mingo | Apr 16, 2026 | Sponsorship Advice, Terry Johnston
Sponsorship Ideas for Clubs: Why Too Many Ideas Are Holding Clubs Back Clubs often believe more ideas will lead to more sponsors. New initiatives. New activations. New concepts. The intention is to create opportunity. The result is often the opposite. The Challenge Is...
