by Donna Mingo | May 7, 2026 | Schools Sponsorship, Sponsorship Advice, Terry Johnston
Why Ad Hoc Outreach Fails to Build a Sponsorship-Ready School Many schools approach sponsorship as outreach. A contact is identified. A conversation begins. An opportunity is discussed. The assumption is that outreach drives results. The challenge is not outreach. It...
by Donna Mingo | May 4, 2026 | Sponsorship Advice, Schools Sponsorship, Terry Johnston
How Businesses Decide on a Sponsorship-Ready School Schools often focus on how to approach sponsors. Who to contact. What to say. When to reach out. The assumption is that access drives outcomes. The challenge is not access. It is how the opportunity is evaluated....
by Donna Mingo | May 2, 2026 | Schools Sponsorship, Sponsorship Advice, Terry Johnston
Why Sponsorship Lacks Ownership in Many Schools: Creating a School Sponsorship Strategy Sponsorship is often seen as a shared responsibility. Different staff contribute. Different initiatives are supported. Different conversations occur. The assumption is that shared...
by Donna Mingo | Apr 30, 2026 | Terry Johnston, Schools Sponsorship, Sponsorship Advice
Why Fundraising Is Holding Schools Back from Becoming a Sponsorship-Ready School Most schools are active in fundraising. Events are organised. Communities contribute. Support is generated. The assumption is that this activity naturally supports sponsorship. The...
by Donna Mingo | Apr 28, 2026 | Schools Sponsorship, Sponsorship Advice, Terry Johnston
Why Leadership Teams Need School Sponsorship Accelerator Plus Sponsorship is often seen as an operational task. Handled across different areas. Managed by different people. Delivered through separate initiatives. The assumption is that this is manageable. The...
