by Donna Mingo | Apr 12, 2026 | Sponsorship Advice, Sports And Event Sponsorship, Terry Johnston
Why Your Club Is Not Positioned as an Audience Most clubs describe what they do. They talk about teams. They mention events. They highlight participation. The challenge is not activity. It is positioning. What Sponsors Are Actually Looking For Sponsors are not...
by Donna Mingo | Apr 10, 2026 | Sponsorship Advice, Sports And Event Sponsorship, Terry Johnston
Sports Club Sponsorship Audience: Why Clubs Undervalue What They Offer Many clubs struggle because their sports club sponsorship audience is not clearly defined. Learn how clarity improves sponsorship outcomes. Why Sports Clubs Undervalue Their Sponsorship...
by Donna Mingo | Apr 8, 2026 | Terry Johnston, Sports And Event Sponsorship
Sports Club Sponsorship Framework: Why Structure Drives Better Outcomes A clear sports club sponsorship framework helps clubs present value, align with business goals, and improve sponsorship outcomes through structure. Why Sports Clubs Need a Sponsorship Framework...
by Donna Mingo | Apr 8, 2026 | Sports And Event Sponsorship, Terry Johnston
7 Signs of an Ineffective Sponsorship System for Clubs Most clubs believe they are “doing sponsorship.” They have sponsors. They have signage. They have relationships. The challenge is not activity. It is whether that activity is structured. 1. Every Sponsorship Deal...
by Donna Mingo | Apr 6, 2026 | Terry Johnston, Sports And Event Sponsorship
Sports Club Sponsorship Model: Why Structure Determines Results A clear sports club sponsorship model helps clubs present value, align with sponsors, and improve outcomes through structured opportunities. Why Sports Clubs Need a Sponsorship Model Many sports clubs...
