by Donna Mingo | Apr 5, 2026 | School Branding, Schools Sponsorship, Sponsorship Advice
School Sponsorship Packages: Why Packages Often Fail School sponsorship packages often fail due to lack of clarity and structure. Learn how businesses assess sponsorship opportunities and what schools miss. School sponsorship packages are often seen as the foundation...
by Donna Mingo | Apr 3, 2026 | Schools Sponsorship, Sponsorship Advice, Terry Johnston
School Sponsorship Timing: Why Timing Is Not the Problem School sponsorship timing is often misunderstood. The issue is not when you ask, but how clearly the opportunity is structured and presented. School sponsorship timing is often seen as the deciding factor in...
by Donna Mingo | Apr 1, 2026 | Terry Johnston, Schools Sponsorship, Sponsorship Advice
Why School Sponsorship Fails Without Structure Many schools and clubs believe sponsorship is a visibility exercise. Fence signage. Logo placement. Event mentions. The assumption is simple. If businesses can see the opportunity, they will support it. The challenge is...
by Donna Mingo | Mar 30, 2026 | Schools Sponsorship, Sponsorship Advice, Terry Johnston
Why Assets Alone Don’t Secure Sponsors Most schools assume school sponsorship is about what they can offer. Assets. Logos. Signage. Mentions. Event exposure. The challenge is not having assets. The challenge is how those assets are positioned. That distinction...
by Donna Mingo | Mar 28, 2026 | Schools Sponsorship, Sponsorship Advice, Terry Johnston
Why Most School Sponsorship Proposals Get Ignored School sponsorship proposals are often ignored due to lack of structure and clarity. Learn what sponsors actually look for and how to improve your approach. Most schools assume that sending a sponsorship proposal is...
