by Donna Mingo | Mar 26, 2026 | Schools Sponsorship, Sponsorship Advice, Terry Johnston
Why School Sponsorship Conversations Stall After the First Meeting Many school sponsorship conversations fail to progress beyond the first meeting. Learn what sponsors actually need and how structured sponsorship creates clarity and momentum. Most schools assume that...
by Donna Mingo | Mar 24, 2026 | Schools Sponsorship, Sponsorship Advice, Terry Johnston
Why Schools Struggle to Secure Sponsorship (And What Businesses Actually Look For) Many schools struggle with sponsorship not because of lack of value, but lack of structure. Learn how businesses assess sponsorship opportunities and what schools need to change. Most...
by Donna Mingo | Feb 6, 2026 | Terry Johnston, Sponsorship Advice, Sports And Event Sponsorship
Many clubs work incredibly hard to secure sponsorship and still come up empty-handed. Emails are sent, follow-ups are made, and committees debate ideas late into the evening. Yet despite all that effort, results are often disappointing. This usually isn’t because...
by Donna Mingo | Oct 23, 2025 | Schools Sponsorship, Sponsorship Advice, Terry Johnston
For decades, schools have relied on raffles, sausage sizzles, trivia nights, and chocolate drives to fund initiatives that fall outside regular budgets. While these efforts often generate short-term results, they also require significant parent involvement and rarely...
by Donna Mingo | Aug 13, 2025 | Terry Johnston, Sponsorship Advice, Sports And Event Sponsorship
Clubs often breathe a sigh of relief when a sponsor signs on. But securing the agreement is only the beginning. What happens in the first two months determines whether that sponsor becomes a long-term partner or a one-time supporter. Do: Deliver Benefits Quickly...
