by Donna Mingo | Aug 13, 2025 | Terry Johnston, Sponsorship Advice, Sports And Event Sponsorship
For many community clubs, the default approach to sponsorship is really just a donation request: “Would you like to support our club?” While well-meaning, this approach rarely secures significant funding. Sponsors aren’t looking to hand out cash—they’re looking for...
by Donna Mingo | Aug 13, 2025 | Terry Johnston, Schools Sponsorship
From Fundraising to Sponsorship: Why Schools Need a Different Approach For decades, schools have relied on raffles, sausage sizzles, trivia nights, and chocolate drives to fund initiatives that fall outside regular budgets. While these efforts often generate...
by Donna Mingo | Aug 13, 2025 | Terry Johnston, Sponsorship Advice, Sports And Event Sponsorship
If you’ve ever sat in a committee meeting where the idea of “finding sponsors” came up, you’ll know the familiar silence that follows. Everyone agrees sponsorship would help, but no one knows how to start—or worse, everyone assumes someone else will take it on. The...
by Donna Mingo | Aug 13, 2025 | Schools Sponsorship, Terry Johnston
Winning a new sponsor is a milestone worth celebrating. But what happens after the agreement is signed matters even more. The first 30 days of a school sponsorship set the tone for whether the relationship becomes long-term or fizzles out. Deliver on Promises...
by Donna Mingo | Aug 13, 2025 | Schools Sponsorship, Terry Johnston
When schools think of sponsorship, they often picture local retailers or small service providers. Yet, one of the strongest and most reliable categories is real estate. Schools and real estate agencies share a natural alignment: both are deeply connected to the local...
