$50,000 over 2 years, Western Sydney Public High School
Financial Services | Real Estate
Value
$50,000 over 2 years
The Challenge
Like many schools, the leadership team had previously only experienced small business donations, usually tied to one-off requests.
They recognised the school had a strong community reach across students, families, staff and social media, but had not yet positioned the school as a structured sponsorship opportunity for local businesses.
The Solution
Using a category-based sponsorship approach, the school presented local businesses with the opportunity to partner with the school as official category sponsors.
Two businesses quickly recognised the value of connecting with the school’s community audience.
Real Estate Category – $15,000 per year for two years
Financial Services Category – $10,000 per year for two years
Both sponsors were attracted to the opportunity to engage with the school community through a formal partnership, rather than simply making a donation.
The Results
- Secured $25,000 per year in sponsorship revenue
- Two category-exclusive sponsors
- Shifted the school from donation requests to structured sponsorship
Client's Comment
"We had always approached businesses for donations. This process helped us realise the school actually provides a valuable connection point to a large local audience."