160% increase in sponsorship revenue in just 12 months, Batemans Bay Seahawks

Club | Multi-industry

The Batemans Bay Seahawks had basic procedures in place for approaching potential sponsors, but lacked the professional framework and tools needed to compete effectively in their local market. Like many community football clubs, they knew sponsorship was crucial for their operations, but weren’t maximising their potential or presenting their value proposition in a way that resonated with businesses.. “highest sponsorship we’ve ever had”

We took the Batemans Bay Seahawks through our Sponsorship Ready framework, equipping them with professional selling tools and a strategic approach to sponsorship. Working closely with their Football Operations Manager, we helped the club understand how to position their value to potential sponsors and gave them the confidence and resources to approach businesses with a compelling, structured proposition. The guidance provided wasn’t just theory. It was practical, actionable support that the club could implement immediately to start seeing results.

The numbers speak for themselves. In 2024, the Seahawks secured $68,000 in sponsorship. For 2025, they’ve already confirmed $156,500. That’s a 160% increase in sponsorship revenue in just 12 months, putting them on track for their highest sponsorship year ever. The club is now making genuine waves in their area, with professional tools that align with how they want their brand portrayed in the market. More importantly, they have a sustainable strategy in place to continue growing their sponsorship base year after year.

From the Operations Manager “Thanks to the support and guidance from Sponsorship Ready, we’ve seen incredible growth in our sponsorship success. In 2024, we secured $68,000 in sponsorship, and for 2025, we’ve already confirmed $156,500. We’re definitely making waves in our area, and it’s all thanks to Terry and the team!” Batemans Bay Seahawks, Football Operations Manager