Winning a new sponsor is a milestone worth celebrating. But what happens after the agreement is signed matters even more. The first 30 days of a school sponsorship set the tone for whether the relationship becomes long-term or fizzles out.
Deliver on Promises Immediately
Sponsors need to see action straight away. That means activating the acknowledgements you agreed to:
- Adding their tier logo to communications.
- Acknowledging their contribution in the next school newsletter.
- Inviting them to attend or observe the program they’ve supported.
Even small gestures send the message: we value you and we’re organised.
Communication is Key
Too often, schools thank a sponsor once and then go quiet. The first month should include a “welcome pack” email or call that outlines how the sponsor will be acknowledged and when. This not only reassures the sponsor but also gives them something concrete to share with their own networks.
Programs like the Accelerator provide templates for “Questions to Ask a Sponsor” so you understand their objectives right from the start. By listening early, you can tailor how you report back on impact.
Case Study Example
At Bundaberg Christian College, the principal credited professional coaching with transforming their approach. He noted that the support received “from the very beginning” built confidence and delivered outcomes the school could replicate. This kind of structured follow-through is exactly what sustains sponsorship relationships.
Avoid Common Mistakes
Schools sometimes falter in the first 30 days by:
- Delaying acknowledgements due to admin bottlenecks.
- Over-promising deliverables they can’t sustain.
- Treating the sponsor like a donor instead of a partner.
By avoiding these pitfalls, schools demonstrate professionalism and lay foundations for long-term support.
The Long Game
The first 30 days aren’t about extracting more money—they’re about trust, clarity, and demonstrating impact. When sponsors see their support activated quickly and transparently, they’re far more likely to renew, upgrade, or advocate for your school in their networks.
Handled well, the first month becomes the launchpad for years of reliable sponsorship.