Club Structure Session
Club Structure Session

Your sponsorship issue may be bigger than the proposal. Fix the structure behind it.

A focused paid session with Terry for clubs that need help making sense of their sponsorship assets, pricing, packages, categories and immediate next steps.

$497 incl. GST
Book a Club Structure Session
Community sporting club

The Structure Session is for clubs that need to improve the sponsorship system behind the pitch, not only the document itself.

Who it is for

For clubs where the sponsorship structure is unclear, inconsistent or underdeveloped.

Pricing is unclear

The club is not confident that current sponsorship values reflect its audience, assets or market position.

Packages have grown piecemeal

Benefits and inclusions have accumulated over time without a clear commercial logic behind them.

Assets and categories need work

The club needs help identifying what it genuinely has to sell and where the best commercial opportunities may sit.

Renewals need a reset

Existing sponsors may be rolling over without a proper review of value, benefits or opportunity.

New facilities create new inventory

Infrastructure, growth or new club initiatives may create sponsorship assets that have not yet been structured properly.

The committee needs clear next steps

The club needs a practical commercial direction before investing more time in packages, outreach or proposal design.

What we work through

A commercial working session around the sponsorship structure itself.

During the session

Terry helps the club identify what is worth changing first.

current sponsorship assets and inventory
pricing and package structure
category opportunities
existing sponsor yield and renewal approach
reach and impact positioning
facilities, infrastructure and growth-related assets
where the current process is getting stuck
the immediate commercial priorities
What your club leaves with

A clearer structure and a practical set of priorities.

1

A clearer view of the sponsorship opportunity

Understand where the strongest commercial value may sit across assets, categories, pricing and existing relationships.

2

Priority structural changes

Know which parts of the current sponsorship approach are worth changing before the club goes further to market.

3

Immediate next steps

Leave with practical direction on what the club should do next and whether additional support is actually warranted.

Proposal Review vs Structure Session

Choose based on the problem you need to solve.

Club Proposal Review

$297 incl. GST

Best when you already have sponsorship material and primarily want an experienced commercial review of the document itself.

Club Structure Session

$497 incl. GST

Best when the issue is broader: assets, pricing, packages, categories, renewals, structure or what the club should prioritise next.

Terry Johnston
Who leads the session

Terry Johnston

Terry brings more than 30 years of sponsorship and commercial partnership experience across professional and community sport.

Sponsorship ConsultantMore than $55 million in sponsorship soldFormer NRL General Manager
Club Structure Session

Fix the sponsorship structure before you spend more time selling it.

Use the existing booking process to secure a focused Club Structure Session with Terry.

$497 incl. GST
Book a Club Structure Session - $497