Sponsorship thinking,
straight to your inbox
A separate fortnightly note from Terry Johnston - practical guidance on building sponsor relationships that work, between campaigns, webinars and program updates.
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What the newsletter covers
Practical sponsorship thinking from Terry Johnston - the kind of guidance that sits between campaigns, webinars and program updates.
Understanding what sponsors actually want
Before you write a proposal, you need to understand the sponsor's objectives. Most organisations skip this step.
Using your reach and impact properly
Your school or club has real commercial value. Most do not know how to articulate it in a way sponsors respond to.
Moving away from donation-style requests
Sponsors are not donors. The moment you reframe what you are offering, the responses change.
Building something repeatable
The goal is not one sponsor, one season. It is a structure that produces results year after year without starting from scratch.