Regional Rugby League Competition
The Value
Sponsorship revenue increased by more than 50 percent year to year
The Challenge
Rugby League Ipswich (RLI), the governing body overseeing multiple rugby league clubs in the Ipswich region, recognised that its sponsorship program lacked structure, clear positioning and effective tools to present its value to potential partners.
While the organisation had strong community reach through its clubs, teams and supporters, this value was not being consistently translated into a clear sponsorship proposition for businesses.
Our Solution
RLI engaged Sponsorship Ready to help build a structured sponsorship framework and provide the tools needed to confidently approach partners.
This included:
- Identifying and organising the organisation’s commercial assets
- Creating a clear value proposition based on audience reach and community impact
- Developing a two-page sponsorship proposal to present partnership opportunities
- Coaching leadership on how to position sponsorship conversations with local businesses
The reach and audience data developed through this process became a key part of RLI’s conversations with potential sponsors.
