Sponsorship Ready?


Schools can get Sponsorship Ready, they have an audience in Mums, Dads and students and the wider community. The audience is engaged and passionate, and the school is a conduit to that audience. Businesses currently try advertising in school newsletters – we all see that.
Schools are rich in possibilities that could help sponsors reboot their business post covid.

Public or private does not matter. Schools too can deliver on a sponsor’s business objectives. Of course there are sensitivities and common sense needs to be applied. School sponsorship policies will very clearly articulate the parameters.

Do schools do a good job fundraising?

Generally yes and a pretty good job at that actually! But fundraising is very different to sponsorship.

Do schools do a good job acquiring sponsors and growing sponsorship revenue?

No, generally speaking unfortunately. However, just like clubs, schools can benefit from the right strategy, tools and training when it comes to growing sponsorship!


Terry Johnston from ​Sponsorship Ready