Sponsorship Ready: Meet Senior Marketer Kelsey


Meet senior marketer Kelsey at Sponsorship Ready

If a tree falls in the forest with no ears to hear, does it make a sound?

The same philosophy can be applied to school marketing.

Many schools wish to successfully be able to deliver upon a sponsor’s business, brand and/or community engagement objectives while also effectively conveying their school’s purpose, vision, and values. A desire to articulate their reach and impact on the local community also a motivation.  As such, adopting an integrated marketing approach is a necessity for schools.

That’s why Sponsorship Ready has since introduced various marketing services that are tailored to best support schools. These services include:

  • Photography & Video

We offer tailored Photography and Videography solutions that support schools in building their image banks while capturing content that captures the heart of their school.

  • Brand Guidelines & Logo Refresh

Brand consistency is at the forefront of what drives loyalty today. Having updated brand guidelines enables schools to deliver against marketing collateral that reflects a consistent look and feel while connecting and compelling your school communities.

  • Capacity Building & Professional Development Marketing
    T Those counting school marketing and community engagement in their portfolio of responsibilities are often very time poor.  We can support by adding hours back into your day by offering curated content solutions and training support to professionally upskill and optimise your time more effectively in the marketing space.  So, whether your schools challenge is related to capacity or capability, we have a professional development solution in this space.

Leading Sponsorship Ready Marketing Services is Senior Marketer, Kelsey McAlpine.

With over 13 years’ experience as a senior marketer specialising in digital, retail, asset management & FMCG industries, Kelsey has worked with many major corporates.

From leading a portfolio of ten JLL shopping center’s in strategic digital marketing to supporting 187 Queensland stores as State Marketing Manager for Coles Supermarkets, Kelsey has a strong background across all marketing disciplines.

“As a marketer, I’ve always found the definition of “marketing” to be incredibly broad and ever-changing and unless you’re living and breathing marketing, it’s really challenging for businesses to stay on top of trends and truly understand what works for them.

“And this is where I have found my marketing niche and passion.

“I have always seen myself as a problem solver and working with Sponsorship Ready was a no-brainer in terms of the support and value I could be offering within the space of Education.

“When I look at all the data and insights available surrounding Education here in Australia, there is always one thing that has stood out.

“That educators are incredibly time-poor yet, research shows a strong desire to be doing more when it comes to marketing in schools.

“That’s why being able to offer professional marketing support and capacity building solutions in schools is where I now derive the truest form of career satisfaction.

“Not only that, but I’m also able to capture and curate content that professionally and strategically positions your school within its various communities while adding time back into the days of educators.

“This means teachers efforts can be best spent educating and improving outcomes for students.”

Sponsorship Ready Marketing services can also work successfully in conjunction with your school’s sponsorship framework while amplifying key messaging across digital marketing, social media marketing and various other forms of school marketing collateral.

Before you start having a new school website developed or start posting to your school’s Facebook page why not take a step back from the tactical areas of your school marketing and have a conversation with Kelsey at Sponsorship Ready?

For an initial chat please contact Kelsey McAlpine via Kelsey.McAlpine@sponsorshipready.com.au or call 0434 495 948.

It could help you reassess your school’s course of action from a strategic perspective, while ensuring maximum success and return from your marketing spend.

You can also view Sponsorship Ready’s full list of marketing services here.

Make sure you also check out and follow our new Sponsorship Ready LinkedIn page for all of the latest updates.


Terry Johnston from ​Sponsorship Ready