Softball Queensland
The Challenge
As a state sporting organisation doing a great job, it was disheartening to see sponsor partners limited to effectively supply agreements. The go-to-market material was in vast need of improvement, and the organisation’s story was not being told. This was recognised, and the focus changed to core business, engaging Sponsorship Ready to take things to the next level.
Our Solution
We started from scratch. Together, we built the sponsorship assets, developed a highly professional sales tool to pitch to an engaged and passionate audience on how the organisation can be a powerful conduit. In addition, we provided training and ongoing support in how to use the outputs of the Sponsorship Ready process.
The Result
The CEO is armed with a sponsorship asset register and a compelling Partnership Invitation document that talks to the organisation’s strengths, reach and impact. Softball Queensland has never before been so set up for success to begin attracting blue chip brands.
From the CEO
“I can confidently say that I have found Sponsorship Ready to be absolutely reliable, efficient and quite forthcoming through the whole process. As Softball Queensland embarks on a new three-year strategic plan, and continues to encourage people to engage with softball in more ways, more places, more often, it was important that we take stock of our key assets.
Terry worked with the SQI staff to get an understanding of the sport and the organisation, to identify and analyse existing sponsorship inventory, and examine relationships sitting in all business categories and look for opportunities.
It was clear that Terry has done this process successfully many times before. He did not sugar coat the situation and did not over promise with what he could provide. The outputs provided Softball Queensland with valuable tools to engage potential partners, and a deeper understanding of how to successfully approach potential sponsors.”