Build a connected School Community
Schools that have rich community engagement programs are more likely to create vetter sponsorship educational opportunities for students, teachers, parents, and the wider school.
School sponsors can help play a part in this as well as deliver incremental revenue for the school.
Share your schools purpose, vision, values
By sharing your school’s purpose, vision and values effectively to your schools community, it drives positive impact on brand visibility and awareness for both sponsors and schools.
With your community in tune with your schools vision, it’s easier to connect with the right sponsors that represent similar values and secure the right sponsorship educational opportunities.
Understand what a sponsors objectives are
All too often schools miss out on building these relationships because they present benefits without understanding the motivations of prospective sponsors, so to enable your best chance of finding the right sponsorship platform – remember this! Schools have so much to offer!
Understand that your schools sponsorship strategy should sit alongside other key strategies
Strategic partnerships, communications strategy and marketing strategy. Engaging with sponsors, bringing them into your sponsor family is therefore a great opportunity delivering more than just revenue.
leveraging your schools reach and impact
Sponsorship of schools can be linked to improving outcomes for students and to funding variety of initiatives including but not limited to:
Does social media benefit school sponsorship?
You bet it will! A key to attracting potential sponsors to engage with your school community is defining your reach and impact. Social media can provide valuable statistics to help quantify this.
GOLDEN RULES FOR CLUBS WITH OVER 400 MEMBERS
Golden Rules for clubs with > 400 members...
Can Schools be Sponsorship Ready?
Schools can get Sponsorship Ready, they have an audience in Mums, Dads and students and the wider community. The audience is engaged and passionate, and the school is a conduit to that audience. Businesses currently try advertising in school newsletters – we all see that.