Sponsorship Ready client awarded VET Teacher of the Year 2022
We're excited to be working with Australia Trade College North Brisbane and are sharing a repost from Australia Trade College North Brisbane in celebration of Leah Pollock-Grant who was awarded 'VET Teacher of the Year' at the Queensland Training Awards 2022.
"And the winner is… Leah Pollock-Grant ‘VET Teacher of the Year’ Queensland Training Awards North Coast Region CONGRATULATIONS LEAH On behalf of each and every current and past Trade College student thank you for creating safe and supportive learning environments for our students to #nailtheconnection and see their trade and business dreams come to life. #QTA2022 #SkillsPower #QTANC #educationsponsorship #sponsorshipinschools #schoolsponsorship"
Did you know that it takes 50 milliseconds (0.05 seconds) for users to form an opinion about your website and school?
Considering lockdowns and restrictions over the past few years, we have seen a big shift in the role and importance of a school website. There are characteristically two primary purposes for any school website. One is to provide timely, compelling, and current information to your current parents, students, staff, and community. The second purpose is to attract new students and to recruit quality staff.
Here are eight reasons why your school website is so important and how your website can positively impact Sponsorship outcomes for schools, their communities and ultimately students.
8 Reasons your school website is so important in Sponsorship
Build a connected School Community
Schools that have rich community engagement programs are more likely to create vetter sponsorship educational opportunities for students, teachers, parents, and the wider school.
School sponsors can help play a part in this as well as deliver incremental revenue for the school.
Share your schools purpose, vision, values
By sharing your school’s purpose, vision and values effectively to your schools community, it drives positive impact on brand visibility and awareness for both sponsors and schools.
With your community in tune with your schools vision, it’s easier to connect with the right sponsors that represent similar values and secure the right sponsorship educational opportunities.
Understand what a sponsors objectives are
All too often schools miss out on building these relationships because they present benefits without understanding the motivations of prospective sponsors, so to enable your best chance of finding the right sponsorship platform – remember this! Schools have so much to offer!
Understand that your schools sponsorship strategy should sit alongside other key strategies
Strategic partnerships, communications strategy and marketing strategy. Engaging with sponsors, bringing them into your sponsor family is therefore a great opportunity delivering more than just revenue.
3 Mistakes for Schools in Sponsorship
3 mistakes for schools in sponsorship
1. They talk to benefits instead of understanding objectives
All too often a school will engage with a prospective sponsor and just start offering benefits like signage, or apparel positions or activation opportunities but they are making a BIG mistake. How could they possibly know their marketing and business objectives without having this ‘discovery’ meeting. Your school will find once they explore the prospects commercial, brand and community engagement objectives it will be decidedly easier to find the right sponsorship platform.
2. They confuse fundraising and sponsorship
If your school can deliver on business objectives it can succeed in sponsorship and change the narrative from a $500 donation to that of genuine sponsorship. Schools are powerful conduits to thousands of people in a catchment and this is worth more than mere donations. Think in terms of what the prospect is spending on its current marketing activity and raise the bar!
3. They go to market and pitch for Sponsorship with collateral which misses the mark
An invitation to sponsor the school is an opportunity to engage with the community, improve outcomes for students, showcase programs the school is running, professionally promote its purpose, vision and values and good governance and so much more. It has some specific and unique ingredients which includes but is certainly not limited to a) great photography and an image bank that captures the heart of the school (and not all enrolment facing images!), b) compelling copy and c) defines the schools reach and impact.
We invite you to speak with Terry Johnston, Director to find out how your school can become Sponsorship Ready.
golf club tees off with 400 increase in sponsorship revenue
Keperra Country Golf Club had teed off their sponsorship program with more than a 400% increase in sponsorship revenue, and they’re just getting started.
Softball Queensland new partnership approach
Softball Queensland and CEO Ross Symonds were recently featured in an Australian Leisure Management article highlighting their new approach to sponsorship management.
leveraging your schools reach and impact
Sponsorship of schools can be linked to improving outcomes for students and to funding variety of initiatives including but not limited to:
Does social media benefit school sponsorship?
You bet it will! A key to attracting potential sponsors to engage with your school community is defining your reach and impact. Social media can provide valuable statistics to help quantify this.
GOLDEN RULES FOR CLUBS WITH OVER 400 MEMBERS
Golden Rules for clubs with > 400 members...
sponsorship ready in the media
Australasian Leisure Management magazine recently published an article by Terry Johnston, Managing Director of Sponsorship Ready. In the ‘A new approach to sport sponsorship’ article Terry highlights the place philanthropy has in sports, and the strategic approach sponsorship management requires.