Maximising Your School’s Social Media Presence


Maximising Your School's Social Media Presence

In today’s digital age, social media has become an essential tool for schools to reach out to potential students and their families, as well as to connect with the wider community. Having a strong social media presence can help to elevate your school’s brand awareness and attract new students, but it’s not always easy to know how to make the most of social media. Here are some tips for elevating your school’s brand awareness on social media:

Identify your target audience

Before you can develop a social media strategy, you need to understand who your target audience is. This could include current and prospective students, parents, staff, and members of the local community. Understanding your target audience will help you to tailor your social media content to their interests and needs.

Develop a content calendar

A content calendar will help you to plan and organise your social media content in advance. This could include posts about upcoming events, student achievements, and school programs. It’s important to mix up the types of content you share, such as images, videos, and infographics, to keep your followers engaged.

Use visual storytelling

Visual storytelling is a powerful way to connect with your audience on social media. Use images and videos to showcase your school’s achievements, students, and programs. This can help to create a strong emotional connection with your audience and make your school stand out.

Engage with your audience

Social media is not just about broadcasting information, it’s also about engaging with your audience. Encourage your followers to share their thoughts and feedback and respond to comments and messages in a timely manner. This can help to build a sense of community and demonstrate that your school is listening and responsive.

Measure and evaluate the success of your social media strategy

Use metrics such as website traffic, social media engagement, and the number of new students to track your progress and adjust as necessary.

In conclusion, social media can be a powerful tool for elevating your school’s brand awareness, but it’s important to have a strategy in place. By identifying your target audience, developing a content calendar, using visual storytelling, engaging with your audience, and measuring and evaluating the success of your social media strategy, you can effectively reach out to potential students and members of the community and showcase the value of your school.

Sponsorship Ready’s leading and proven 3-step framework enables schools to successfully deliver on a sponsors business, brand, and community engagement objectives, while effectively conveying their school’s purpose, vision, and values as well improving brand perception.

Find out how your school can become Sponsorship Ready with a FREE 30-minute strategy session or email via and start succeeding in sponsorship at your school today!

Did you know Sponsorship Ready also supports schools in professional development and capacity building in social media marketing?

Why not check out our Capacity Building & Professional Development program that’s tailored to your school and features free templates and platforms to create social media content that performs.

Find out more on Sponsorship Ready’s Social Media Masterclass for Schools on Wednesday 1 March 2023 hosted at Woodcrest State College.


Terry Johnston from ​Sponsorship Ready