Holland Park State High School
The Challenge
Holland Park State High School, boasting a student body of around 600, stands poised with a vibrant community eager for nurturing.Despite its rich tapestry of excellence programs, community endeavours, and sporting achievements, the school found itselfgrappling with a communication gap. Amidst the myriad of messages aimed at recognising the remarkable efforts of its teachers,staff, and students, a significant portion remained inadequately conveyed. The challenge was to refine and amplify the school’smessaging framework to effectively celebrate and showcase the outstanding contributions within its academic, communal, andathletic spheres.
Our Solution
By deconstructing the school’s strategic objectives and aligning them with its foundational pillars – mission, vision, values, and brand identity – Holland Park State High School swiftly developed a comprehensive content strategy. This approach ensured that key messaging was disseminated in harmony with prevailing global educational trends while sidestepping conventional, overt communication methods. As a result, the school established a resilient framework that not only resonated with its audience but alsoreflected its unique ethos and aspirations.
The Result
+582% growth in Facebook reach
+326.6% in Facebook visits
+32.7% in Content interactions
+21.6% in link clicks
Instagram Short-Form Video (Reels)
Highest performing Instagram Reel received that reached 70% of followers and 98.86% of non-followers:
44,392 views
1,498 likes
3 comments
269 Shares
59 Saves
