Deciding on the Best Approach: Outsourcing vs Insourcing School Marketing


When it comes to school marketing, schools have two main options: outsourcing or insourcing. Outsourcing refers to hiring an outside agency or consultant to handle marketing tasks, while insourcing refers to handling marketing tasks in-house, with a dedicated internal team. Each option has its own advantages and disadvantages, and the right choice will depend on the specific needs and resources of your school.

Advantages of Outsourcing:

Expertise: Outsourcing allows schools to tap into the expertise of professionals with skills and experience in marketing. This can be particularly beneficial for schools that lack in-house marketing expertise or resources.

Flexibility: Outsourcing allows schools to scale their marketing efforts up or down as needed, without having to commit to a full-time internal team. This can be useful for schools that have fluctuating marketing needs.

Cost-effective: Outsourcing can be more cost-effective than building an internal marketing team, particularly for schools that lack the budget for a full-time marketing staff.

Advantages of Insourcing:

Control: Insourcing allows schools to retain control over their marketing efforts and messaging. This can be particularly important for schools that have a strong brand identity or a specific message they want to communicate.

Consistency: Insourcing allows schools to maintain consistency in their marketing efforts over time, which can be beneficial for building a strong brand and reputation.

Customisation: Insourcing allows schools to tailor their marketing efforts to their specific needs and goals, rather than relying on a one-size-fits-all approach from an outside agency.

When considering outsourcing vs insourcing, schools should weigh the advantages and disadvantages of each option and consider their specific needs and resources. Outsourcing can be a good option for schools that lack in-house marketing expertise or resources, while insourcing can be beneficial for schools that want to retain control over their marketing efforts and maintain consistency over time.

In summary, while outsourcing and insourcing both have their pros and cons, the best option for a school would depend on its specific needs and resources. It’s important to consider the level of expertise, flexibility, cost-effectiveness, control, consistency, and customization that’s required, and weigh it out against the available resources.

Did you know Sponsorship Ready also supports schools in professional development and capacity building in social media marketing?

Why not check out our Capacity Building & Professional Development program that’s tailored to your school and features free templates and platforms to create social media content that performs.

Find out more on Sponsorship Ready’s Social Media Masterclass for Schools on Wednesday 1 March 2023 hosted at Woodcrest State College.







Terry Johnston from ​Sponsorship Ready