Coombabah State High School
The Challenge
Coombabah State High School faced the formidable task of reversing negative student and community perceptions, exacerbated by historical biases. With the arrival of a dynamic new principal, there was proactive initiative to overhaul community sentiment and spotlight the school’s diverse achievements in academics, culture, and student well-being. The challenge lied in crafting a compelling narrative that effectively communicated the school’s transformative journey, showcasing its vibrant academic programs and the remarkable accomplishments of its students, while fostering a renewed sense of pride and engagement within the community.
Our Solution
By aligning strategic objectives with its mission, vision, values, and brand identity, Coombabah State High School swiftly developed a comprehensive content strategy. Utilising short-form videos featuring punchy student-centric content, the school engaged students and transformed perceptions, fostering a culture of pride and belonging. This approach ensured key messaging dissemination in line with global educational trends, sidestepping conventional methods and establishing a resilient framework that resonated with the audience while reflecting the school’s unique ethos and aspirations.
The Result
+ 18.5% growth in Facebook reach
+ 15.6% in Facebook visits
+ 43.8% in Facebook follows
+ 14.4% in content interactions
+ 88.9% in link clicks
Instagram Short-Form Video (Reels)
+399.9% accounts reached
+100.6% accounts engaged
+7.9% in total followers
+1,245% in non-follower reach
