Changing brand perception through Sponsorship

24/11/2022

Changing brand perception through Sponsorship

For schools, some of the motivations for investing in a sponsorship program stem from enhancing brand awareness and perception and increasing community engagement and connection.

It makes sense that your school community feels more connected to sponsors, supporting considered initiatives, that share similar values to that of your school.

That’s why it’s so important to spend the time planning on how to successfully engage prospective sponsors.

With Sponsorship working in a way that provides mutual benefits for schools and their sponsors, it’s important to know exactly what your school has to sell while being crystal clear on a sponsor’s objectives.

Without conveying your brand successfully and having a clear message that links back to your school visions and values, how will your audience, both community and prospective sponsors know what you stand for?

More importantly, how will your school align with sponsors that improve outcomes for students and promote your school’s purpose, vision and values in the community?

So, how do you change the narrative?

  • How are you defining your schools reach and impact?
  • How are you professionally promoting your school’s purpose, vision, and values?
  • How are you capturing and connecting the heart of your school?
  • Can you talk to sponsors about their objectives rather than just benefits?
  • Have you effectively positioned your school’s sponsorship program to run alongside your fundraising program? If any of these questions are challenging to answer concisely, Sponsorship Ready could be the right solution for your school.

Sponsorship Ready does not include selling sponsorship in schools.

Sponsorship Ready provides schools with the right strategy, tools and support so that schools can manage their sponsorship program themselves.

So, what are you waiting for?

We invite and encourage you to speak with Sponsorship Ready for a no-cost 30-minute strategy session.

Author

Terry Johnston from ​Sponsorship Ready

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